Aegean Airlines uses AI-guided orchestration to personalize passenger journeys
Aegean Airlines· GreeceOracle Fusion Unity Data Platform · Oracle Fusion Cloud MarketingAegean Airlines connected customer profiles via Oracle Unity Data Platform and used AI embedded in Unity to segment travelers and predict likely needs, such as compensation after a misconnection or targeted upgrade offers. Oracle Marketing then automates journeys across email, web, mobile, and service touchpoints in real time. Aegean saw a tenfold increase in personalization volume, 60% faster marketing analysis, 30% productivity increase, and 40% revenue increase from targeted campaigns.
Overview
Aegean Airlines connected customer profiles via Oracle Unity Data Platform and used AI embedded in Unity to segment travelers and predict likely needs, such as compensation after a misconnection or targeted upgrade offers. Oracle Marketing then automates journeys across email, web, mobile, and service touchpoints in real time. Aegean saw a tenfold increase in personalization volume, 60% faster marketing analysis, 30% productivity increase, and 40% revenue increase from targeted campaigns.
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Inspect the highlighted sourceThe challenge
Most passengers received nearly identical experiences. The airline needed a clearer view of each customer across marketing, digital channels, and service teams, and a way to support personalization at scale.
The solution
Aegean implemented Oracle Fusion Unity Data Platform and Oracle Fusion Cloud Marketing to bring customer profiles together and act on insight quickly. Unity consolidates attributes, booking patterns, loyalty history, and behavioral interactions into a continuously updated profile; AI embedded in Oracle Unity helps teams segment travelers and predict likely needs, such as compensation after a misconnection, targeted upgrade offers, or onboarding for new customers. Oracle Marketing uses these insights to automate journeys across email, web, mobile, and service touchpoints, activating actions in real time.
Reported business value
Aegean saw a tenfold increase in personalization volume, 60% faster marketing analysis, and a 30% increase in productivity across core customer experience functions; the airline also reports a 40% increase in revenue from targeted campaigns, with more than 80% of personalized flows connecting directly to customer journeys.
Sources
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