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Title
Aegean Airlines uses AI-guided orchestration to personalize passenger journeys
…yalty history, and behavioral interactions into a continuously updated profile. AI embedded in Oracle Unity helps teams segment travelers and predict likely needs, such as compensation after a misconnection, targeted upgrade offers, or onboarding for new customers. Oracle Marketing uses these insights to automate journeys across email, web, mo…
Description
Aegean Airlines connected customer profiles via Oracle Unity Data Platform and used AI embedded in Unity to segment travelers and predict likely needs, such as compensation after a misconnection or targeted upgrade offers. Oracle Marketing then automates journeys across email, web, mobile, and service touchpoints in real time. Aegean saw a tenfold increase in personalization volume, 60% faster marketing analysis, 30% productivity increase, and 40% revenue increase from targeted campaigns.
…Solution and results: Connected profiles and AI-guided journeys across channels Aegean implemented Oracle Fusion Unity Data Platform and Oracle Fusion Cloud Marketing to bring customer profiles together and act on insight quickly. Unity consolidates attributes, booking patterns, loyalty history, and behavioral interactions into a continuously updated profile. AI embedded in Oracle Unity helps teams segment travelers and predict likely needs, such as compensation after a misconnection, targeted upgrade offers, or onboarding for new customers. Oracle Marketing uses these insights to automate journeys across email, web, mobile, and service touchpoints, activating actions in real time based on changing context. Aegean saw a tenfold increase in personali…
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…service touchpoints, activating actions in real time based on changing context. Aegean saw a tenfold increase in personalization volume, 60% faster marketing analysis, and a 30% increase in productivity across core customer experience functions. The airline also reports a 40% increase in revenue from targeted campaigns, and…
…, and a 30% increase in productivity across core customer experience functions. The airline also reports a 40% increase in revenue from targeted campaigns, and says more than 80% of personalized flows connect directly to customer journeys. Products list Oracle Fusion Unity Data Platform Oracle Fusion Cloud Marketing 2…
Company
Aegean Airlines
…n Up for Free Cloud Tier Oracle Account Sign-In Create an Account Help Sign Out Aegean personalizes airline journeys with unified customer data Airline connects customer profiles with AI-guided orchestration to tailor messa…
Country
Greece
…tration to tailor messaging across email, web, mobile, and service touchpoints. Greece | Hospitality and Travel “ By bringing our enterprise customer data together and using AI to guide journ…
Industry
Travel & Hospitality
…tration to tailor messaging across email, web, mobile, and service touchpoints. Greece | Hospitality and Travel “ By bringing our enterprise customer data together and using AI to guide journ…
Problem
Most passengers received nearly identical experiences. The airline needed a clearer view of each customer across marketing, digital channels, and service teams, and a way to support personalization at scale.
…Business problem: Fragmented data and manual campaigns limited personalization Most passengers received nearly identical experiences. The airline needed a clearer view of each customer across marketing, digital channels, and service teams, and a way to support personalization at scale. Solution and results: Connected profiles and AI-guided journeys across channels…
Solution
Aegean implemented Oracle Fusion Unity Data Platform and Oracle Fusion Cloud Marketing to bring customer profiles together and act on insight quickly. Unity consolidates attributes, booking patterns, loyalty history, and behavioral interactions into a continuously updated profile; AI embedded in Oracle Unity helps teams segment travelers and predict likely needs, such as compensation after a misconnection, targeted upgrade offers, or onboarding for new customers. Oracle Marketing uses these insights to automate journeys across email, web, mobile, and service touchpoints, activating actions in real time.
…Solution and results: Connected profiles and AI-guided journeys across channels Aegean implemented Oracle Fusion Unity Data Platform and Oracle Fusion Cloud Marketing to bring customer profiles together and act on insight quickly. Unity consolidates attributes, booking patterns, loyalty history, and behavioral interactions into a continuously updated profile. AI embedded in Oracle Unity helps teams segment travelers and predict likely needs, such as compensation after a misconnection, targeted upgrade offers, or onboarding for new customers. Oracle Marketing uses these insights to automate journeys across email, web, mobile, and service touchpoints, activating actions in real time based on changing context. Aegean saw a tenfold increase in personali…
Excerpt shortened for public display.
Business value
Aegean saw a tenfold increase in personalization volume, 60% faster marketing analysis, and a 30% increase in productivity across core customer experience functions; the airline also reports a 40% increase in revenue from targeted campaigns, with more than 80% of personalized flows connecting directly to customer journeys.
…service touchpoints, activating actions in real time based on changing context. Aegean saw a tenfold increase in personalization volume, 60% faster marketing analysis, and a 30% increase in productivity across core customer experience functions. The airline also reports a 40% increase in revenue from targeted campaigns, and says more than 80% of personalized flows connect directly to customer journeys. Products list Oracle Fusion Unity Data Platform Oracle Fusion Cloud Marketing 2…
Headline outcome
…, and a 30% increase in productivity across core customer experience functions. The airline also reports a 40% increase in revenue from targeted campaigns, and says more than 80% of personalized flows connect directly to customer journeys. Products list Oracle Fusion Unity Data Platform Oracle Fusion Cloud Marketing 2…
Use case type
Personalisation
…yalty history, and behavioral interactions into a continuously updated profile. AI embedded in Oracle Unity helps teams segment travelers and predict likely needs, such as compensation after a misconnection, targeted upgrade offers, or onboarding for new customers. Oracle Marketing uses these insights to automate journeys across email, web, mo…
Business functions
Marketing, Customer Service & Support
…limited personalization Most passengers received nearly identical experiences. The airline needed a clearer view of each customer across marketing, digital channels, and service teams, and a way to support personalization at scale. Solution and results: Connected profiles and AI-guided journeys across channels…
AI capabilities
Predictive Analytics, Recommendation & Personalization
…yalty history, and behavioral interactions into a continuously updated profile. AI embedded in Oracle Unity helps teams segment travelers and predict likely needs, such as compensation after a misconnection, targeted upgrade offers, or onboarding for new customers. Oracle Marketing uses these insights to automate journeys across email, web, mo…
Technology
Oracle Fusion Unity Data Platform, Oracle Fusion Cloud Marketing
…says more than 80% of personalized flows connect directly to customer journeys. Products list Oracle Fusion Unity Data Platform Oracle Fusion Cloud Marketing 2026 Oracle Privacy / Do Not Sell My Info Ad Choices Careers Subscribe to email…
Deployment model
Cloud
…says more than 80% of personalized flows connect directly to customer journeys. Products list Oracle Fusion Unity Data Platform Oracle Fusion Cloud Marketing 2026 Oracle Privacy / Do Not Sell My Info Ad Choices Careers Subscribe to email…
Deployment options
cloud
…says more than 80% of personalized flows connect directly to customer journeys. Products list Oracle Fusion Unity Data Platform Oracle Fusion Cloud Marketing 2026 Oracle Privacy / Do Not Sell My Info Ad Choices Careers Subscribe to email…
