AutomotiveGenerative AIComputer VisionLarge Language Models
Ferrari Advances Generative AI for Customer Personalization and Production Efficiency
Ferrari S.p.A.
Ferrari built a car configurator on AWS using LLMs in Amazon Bedrock and Amazon Personalize, letting customers personalize their vehicle across millions of possible configurations with 3D visualization, which increased sales leads and cut configuration times by 20%. Ferrari also fine-tuned Amazon Titan, Claude 3 and Llama models in Bedrock (combined with Amazon SageMaker JumpStart) on its own documentation to power an after-sales generative AI chatbot that classifies and summarizes customer care tickets, and uses Amazon Lookout for Vision to automate quality inspection and defect detection on the assembly line. Generative AI is also used to run vehicle design simulations and text-to-image prototyping to reduce reliance on physical prototypes.
