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Title
Turning audience insights into revenue gains
…a Demo Login Contact Us Try Databricks Customer Stories / Sovrn CUSTOMER STORY Turning audience insights into revenue gains 70% Cost savings after migrating EMR workloads to Databricks 5x Faster data pip…
Description
Sovrn unified Commerce and Ad Exchange data on the Databricks Data + AI Platform with Unity Catalog governance across 30+ AWS accounts, powering AI-driven audience targeting and traffic shaping that increased publisher yield by 30%, cut infrastructure costs 70% and made data pipelines 5x faster.
…0+ applications was limited. Building a governed foundation for scalable growth Sovrn turned to the Databricks Data + AI Platform to unify Commerce, Ad Exchange and operational data on a single platform. This foundation allows engineering, data science and business teams to collabor…
…mlessly, speed up product development and deliver insights to customers faster. At the heart of this transformation is Unity Catalog, providing a single, intuitive governance layer across Sovrn’s 30+ AWS accounts. Role-based access controls that once required extensive manual setup now take m…
…ficiently, enabling smarter audience targeting and monetization strategies that increased publisher yield by 30%. Confronting data silos that stall innovation Sovrn empowers 6,000+ publishers…
…from EMR and other legacy systems, Sovrn cut infrastructure costs significantly—achieving a 70% savings that includes $1.2 million in reduced EMR spend. Data engineering teams also gained a 52% productivity boost, freeing time and…
…s their customers. Equally important has been the speed of actionable insights. Sovrn’s data pipelines now run 5x faster, allowing teams to process and surface results more quickly. For publishers, th…
Company
Sovrn
…rity and Trust Ready to get started? Get a Demo Login Contact Us Try Databricks Customer Stories / Sovrn CUSTOMER STORY Turning audience insights into revenue gains 70% Cost savings af…
Industry
Technology & Software
…here independent voices can compete,” concluded George. Share this post Details Industry : Technology and Software Use Case : Analytics and Business Intelligence , Artificial Intelligence , Data…
Problem
Sovrn's data was locked in silos across multiple products and teams, making it difficult to unify and standardize, which slowed product development and limited collaboration; managing EMR clusters was time-consuming and expensive, while Zeppelin notebooks created additional silos that hindered collaboration and productivity.
…hile Sovrn had the right data, acting on it at speed and scale was challenging. The company’s data was locked in silos across multiple products and teams, making it difficult to unify and standardize. This slowed product development, limited collaboration across engineering and data science groups and created roadblocks to innovation. Chris George, President of Sovrn explained, “We collect a lot of really great d…
…rm was crucial for us.” Technical hurdles compounded these business challenges. Managing EMR clusters was time-consuming and expensive, while Zeppelin notebooks created additional silos that hindered collaboration and productivity. Attempts to modernize with Snowflake added to the complexity, as configuring an…
Solution
Sovrn turned to the Databricks Data + AI Platform to unify Commerce, Ad Exchange and operational data on a single platform, with Unity Catalog providing a single governance layer across 30+ AWS accounts, Delta Lake streamlining data management, and all-purpose notebooks enabling teams to rapidly test ideas and build proofs of concept.
…0+ applications was limited. Building a governed foundation for scalable growth Sovrn turned to the Databricks Data + AI Platform to unify Commerce, Ad Exchange and operational data on a single platform. This foundation allows engineering, data science and business teams to collabor…
…mlessly, speed up product development and deliver insights to customers faster. At the heart of this transformation is Unity Catalog, providing a single, intuitive governance layer across Sovrn’s 30+ AWS accounts. Role-based access controls that once required extensive manual setup now take m…
…ake minutes, giving teams faster, more secure access to the datasets they need. Delta Lake further streamlines management, offering flexibility for reading and writing data without the overhead of traditional formats. Sovrn also benefits from Databricks’ collaborative workspaces. All-purpose note…
…itional formats. Sovrn also benefits from Databricks’ collaborative workspaces. All-purpose notebooks make it simple to test new ideas and rapidly build proofs of concept without committing to full-scale infrastructure. This agility is key for launching new offerings like purchase intent audiences,…
Business value
Sovrn achieved a 70% cost savings including $1.2 million in reduced EMR spend, a 52% productivity boost for data engineering teams, data pipelines running 5x faster, a 30% increase in publisher yield, and $45,000 per month saved in EC2 costs by filtering low-quality advertising supply.
…from EMR and other legacy systems, Sovrn cut infrastructure costs significantly—achieving a 70% savings that includes $1.2 million in reduced EMR spend. Data engineering teams also gained a 52% productivity boost, freeing time and…
…cantly—achieving a 70% savings that includes $1.2 million in reduced EMR spend. Data engineering teams also gained a 52% productivity boost, freeing time and resources for higher-value work that directly impacts their customers. Equally important has been the speed of actionable insights. Sovrn’s data pipel…
…s their customers. Equally important has been the speed of actionable insights. Sovrn’s data pipelines now run 5x faster, allowing teams to process and surface results more quickly. For publishers, th…
…ign outcomes. These efficiencies translate into stronger results for customers. Smarter traffic shaping and audience modeling have delivered a 30% increase in publisher yield, while filtering out low-quality advertising supply saves Sovrn $45,000 per month in EC2 costs. Both publishers and advertisers benefit from higher-quality impressions and mor…
Headline outcome
…ign outcomes. These efficiencies translate into stronger results for customers. Smarter traffic shaping and audience modeling have delivered a 30% increase in publisher yield, while filtering out low-quality advertising supply saves Sovrn $45,000 per month in EC2 costs. Both publishers and advertisers benefit from higher-quality impressions and mor…
Use case type
Analytics augmentation
…0+ applications was limited. Building a governed foundation for scalable growth Sovrn turned to the Databricks Data + AI Platform to unify Commerce, Ad Exchange and operational data on a single platform. This foundation allows engineering, data science and business teams to collabor…
AI capabilities
Predictive Analytics, Recommendation & Personalization
…r businesses. Relying on a rich mix of data from its Commerce and Ad Exchanges, Sovrn powers critical business use cases like purchase intent modeling, audience building, traffic shaping, data marketplace initiative and internal financial and operational reporting. With these insights, advertisers can target the right audiences more effectivel…
Technology
Databricks Data + AI Platform, Unity Catalog, Delta Lake, Delta Sharing, AI/BI
…0+ applications was limited. Building a governed foundation for scalable growth Sovrn turned to the Databricks Data + AI Platform to unify Commerce, Ad Exchange and operational data on a single platform. This foundation allows engineering, data science and business teams to collabor…
…mlessly, speed up product development and deliver insights to customers faster. At the heart of this transformation is Unity Catalog, providing a single, intuitive governance layer across Sovrn’s 30+ AWS accounts. Role-based access controls that once required extensive manual setup now take m…
…ake minutes, giving teams faster, more secure access to the datasets they need. Delta Lake further streamlines management, offering flexibility for reading and writing data without the overhead of traditional formats. Sovrn also benefits from Databricks’ collaborative workspaces. All-purpose note…
…Integrations , Data + AI Platform , Data Sharing and Collaboration Cloud : AWS Product : AI/BI , Delta Lake , Delta Sharing Ready to get started? Try Databricks for free Learn more about our product Talk…
Deployment model
Cloud
…d Security , Integrations , Data + AI Platform , Data Sharing and Collaboration Cloud : AWS Product : AI/BI , Delta Lake , Delta Sharing Ready to get started? Try Databric…
Deployment options
cloud
…d Security , Integrations , Data + AI Platform , Data Sharing and Collaboration Cloud : AWS Product : AI/BI , Delta Lake , Delta Sharing Ready to get started? Try Databric…
