Turning audience insights into revenue gains
SovrnDatabricks Data + AI Platform · Unity Catalog · Delta Lake +2
Sovrn unified Commerce and Ad Exchange data on the Databricks Data + AI Platform with Unity Catalog governance across 30+ AWS accounts, powering AI-driven audience targeting and traffic shaping that increased publisher yield by 30%, cut infrastructure costs 70% and made data pipelines 5x faster.
Overview
Sovrn unified Commerce and Ad Exchange data on the Databricks Data + AI Platform with Unity Catalog governance across 30+ AWS accounts, powering AI-driven audience targeting and traffic shaping that increased publisher yield by 30%, cut infrastructure costs 70% and made data pipelines 5x faster.
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Inspect the highlighted sourceThe challenge
Sovrn's data was locked in silos across multiple products and teams, making it difficult to unify and standardize, which slowed product development and limited collaboration; managing EMR clusters was time-consuming and expensive, while Zeppelin notebooks created additional silos that hindered collaboration and productivity.
The solution
Sovrn turned to the Databricks Data + AI Platform to unify Commerce, Ad Exchange and operational data on a single platform, with Unity Catalog providing a single governance layer across 30+ AWS accounts, Delta Lake streamlining data management, and all-purpose notebooks enabling teams to rapidly test ideas and build proofs of concept.
Reported business value
Sovrn achieved a 70% cost savings including $1.2 million in reduced EMR spend, a 52% productivity boost for data engineering teams, data pipelines running 5x faster, a 30% increase in publisher yield, and $45,000 per month saved in EC2 costs by filtering low-quality advertising supply.
Sources
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