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Title
Supermetrics lets marketers manage ad campaigns from a conversation with Claude
…here Ask questions about this page Copy as markdown Case study | Claude Cowork Supermetrics lets marketers manage ad campaigns from a conversation with Claude Try Claude Industry: Software Company size: Startup Product: Claude Cowork Clau…
Description
Supermetrics, which serves more than 200,000 businesses with marketing data infrastructure, built a Claude connector that lets marketers ask questions across ad and analytics platforms and, with approval, create or edit campaigns on Google Ads, Meta, Microsoft Advertising, TikTok, LinkedIn and Snapchat directly from the conversation. Since its February launch the connector has grown active users 250% month over month on average, and Norwegian agency customer Layer cut 10-hour client reports down to 20 minutes with zero hallucinations found during weeks of validation.
…leepa Wijayawardhana CTO, Supermetrics The outcome 250% growth month-over-month Since its February launch, Supermetrics' Claude connector has averaged 250% month-over-month growth in active users. "Our Claude product has gained popularity faster than anything we've launc…
…ot found a single hallucination or incorrect data point." With that confidence, client reports that took 10 hours of manual spreadsheet work now take 20 minutes, and 17 of those minutes go into dropping the finished data into the client…
…pproval, Claude can then pause or adjust the campaign in the same conversation. Supermetrics builds the infrastructure behind that answer, for more than 200,000 businesses. With Claude, Supermetrics: Grew active users of its Claude connector 250% month…
Company
Supermetrics
…here Ask questions about this page Copy as markdown Case study | Claude Cowork Supermetrics lets marketers manage ad campaigns from a conversation with Claude Try Claude Industry: Software Company size: Startup Product: Claude Cowork Clau…
Region
Europe
…ude Industry: Software Company size: Startup Product: Claude Cowork Claude Code Location: Europe 250% average month-over-month growth in active users since Supermetrics' C…
Industry
Technology & Software
…s lets marketers manage ad campaigns from a conversation with Claude Try Claude Industry: Software Company size: Startup Product: Claude Cowork Claude Code Location: Europe 250%…
Problem
Dashboards are fixed and only answer the questions their designer anticipated, so anything unanticipated meant waiting on a technical colleague or doing export-and-reconcile work by hand; agencies like Layer quoted clients 10 hours of billable work for a single report pulled from five sources, and a wrong number in a client report is expensive, which kept many agency teams from trusting AI with client-facing work.
…, and nothing else," said Mikael Thuneberg, Founder and co-CEO of Supermetrics. Anything a dashboard didn't anticipate meant waiting on a technical colleague, or doing the export-and-reconcile work by hand. Layer, a 25-person Norwegian agency and Supermetrics customer, quoted a client…
…wrong number in a client report is expensive: someone spends real budget on it. That risk kept many agency teams from trusting AI with client-facing work. The solution Matching how marketers work Because of that risk, Supermetrics put…
Solution
Supermetrics built a Claude connector so a marketer can ask why a campaign underperformed and get an answer pulled live from ad and analytics platforms, with normalized data and source/timestamp attached to every figure; with approval, Claude can create or edit campaigns across Google Ads, Meta, Microsoft Advertising, TikTok, LinkedIn and Snapchat in the same conversation, with campaigns created in a paused state and per-account approval levels so nothing goes live without a human choosing it. Internally, Supermetrics uses Claude Code as its engineering default and Cowork for reporting and research, and accesses Claude Sonnet 5 and Opus 5 through Google Cloud's Agent Platform.
…ystem should never take an action that could surprise the user," Mikael added. "Campaigns get created in a paused state, not live, so nothing goes to market without a human actively choosing." Customers can set approval levels per account, and an approval page lays out e…
…state, not live, so nothing goes to market without a human actively choosing." Customers can set approval levels per account, and an approval page lays out each change rules for stakeholders to approve or…
…ctor marketplace was far enough along for the team to build on with confidence. Supermetrics accesses Claude Sonnet 5 and Opus 5 through Google Cloud’s Agent Platform, and holds zero-retention agreements with its model and cloud providers. The co…
Business value
Since its February launch, Supermetrics' Claude connector has averaged 250% month-over-month growth in active users, and agency customer Layer turned 10-hour client reports into 20-minute tasks with zero hallucinations found during weeks of validation; teams that optimized weekly now optimize daily, and solo marketers without a data specialist get the same capabilities as everyone else.
…y scramble, and anomaly alerts catch a click-through drop before a client asks. Teams that optimized weekly now optimize daily, freeing time for strategy and creative work. Solo marketers and small teams, who never had a data specialist to turn to, get…
…leepa Wijayawardhana CTO, Supermetrics The outcome 250% growth month-over-month Since its February launch, Supermetrics' Claude connector has averaged 250% month-over-month growth in active users. "Our Claude product has gained popularity faster than anything we've launc…
AI capabilities
Conversational AI, Agentic AI
…rperformed and get an answer pulled live from their ad and analytics platforms. With approval, Claude can then pause or adjust the campaign in the same conversation. Supermetrics builds the infrastructure behind that answer, for more than 200,00…
Business functions
Marketing
…t exporting data from a half-dozen platforms and rebuilding the report by hand. Now a marketer can ask Claude why a campaign underperformed and get an answer pulled live from their ad and analytics platforms. With appro…
Technology
Claude, Claude Cowork, Claude Code, Model Context Protocol (MCP), Google Cloud
…a conversation with Claude Try Claude Industry: Software Company size: Startup Product: Claude Cowork Claude Code Location: Europe 250% average month-over-month growth in active users since Sup…
…upermetrics put accuracy and consistency first in every round of model testing. The company shipped its MCP server across the major AI assistants, and it invested most heavily in Claude, where the experience matched how marke…
Deployment model
cloud
…ctor marketplace was far enough along for the team to build on with confidence. Supermetrics accesses Claude Sonnet 5 and Opus 5 through Google Cloud’s Agent Platform, and holds zero-retention agreements with its model and cloud providers. The co…
Deployment options
cloud
…ctor marketplace was far enough along for the team to build on with confidence. Supermetrics accesses Claude Sonnet 5 and Opus 5 through Google Cloud’s Agent Platform, and holds zero-retention agreements with its model and cloud providers. The co…
Headline outcome
…leepa Wijayawardhana CTO, Supermetrics The outcome 250% growth month-over-month Since its February launch, Supermetrics' Claude connector has averaged 250% month-over-month growth in active users. "Our Claude product has gained popularity faster than anything we've launc…
Use case type
Analytics augmentation
…porting data from a half-dozen platforms and rebuilding the report by hand. Now a marketer can ask Claude why a campaign underperformed and get an answer pulled live from their ad and analytics platforms. With approval, Claude can then pause or adjust the campaign in the same conver…
