Supermetrics lets marketers manage ad campaigns from a conversation with Claude
SupermetricsClaude · Claude Cowork · Claude Code +2Supermetrics, which serves more than 200,000 businesses with marketing data infrastructure, built a Claude connector that lets marketers ask questions across ad and analytics platforms and, with approval, create or edit campaigns on Google Ads, Meta, Microsoft Advertising, TikTok, LinkedIn and Snapchat directly from the conversation. Since its February launch the connector has grown active users 250% month over month on average, and Norwegian agency customer Layer cut 10-hour client reports down to 20 minutes with zero hallucinations found during weeks of validation.
Overview
Supermetrics, which serves more than 200,000 businesses with marketing data infrastructure, built a Claude connector that lets marketers ask questions across ad and analytics platforms and, with approval, create or edit campaigns on Google Ads, Meta, Microsoft Advertising, TikTok, LinkedIn and Snapchat directly from the conversation. Since its February launch the connector has grown active users 250% month over month on average, and Norwegian agency customer Layer cut 10-hour client reports down to 20 minutes with zero hallucinations found during weeks of validation.
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Inspect the highlighted sourceThe challenge
Dashboards are fixed and only answer the questions their designer anticipated, so anything unanticipated meant waiting on a technical colleague or doing export-and-reconcile work by hand; agencies like Layer quoted clients 10 hours of billable work for a single report pulled from five sources, and a wrong number in a client report is expensive, which kept many agency teams from trusting AI with client-facing work.
The solution
Supermetrics built a Claude connector so a marketer can ask why a campaign underperformed and get an answer pulled live from ad and analytics platforms, with normalized data and source/timestamp attached to every figure; with approval, Claude can create or edit campaigns across Google Ads, Meta, Microsoft Advertising, TikTok, LinkedIn and Snapchat in the same conversation, with campaigns created in a paused state and per-account approval levels so nothing goes live without a human choosing it. Internally, Supermetrics uses Claude Code as its engineering default and Cowork for reporting and research, and accesses Claude Sonnet 5 and Opus 5 through Google Cloud's Agent Platform.
Reported business value
Since its February launch, Supermetrics' Claude connector has averaged 250% month-over-month growth in active users, and agency customer Layer turned 10-hour client reports into 20-minute tasks with zero hallucinations found during weeks of validation; teams that optimized weekly now optimize daily, and solo marketers without a data specialist get the same capabilities as everyone else.
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