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Title
Supermetrics: Helping Marketers Redefine Efficiency with AI-Powered Data Analysis
Supermetrics case study | Google Cloud Page Contents Supermetrics: Helping marketers redefine efficiency with AI-powered data analysis Get started for free Google Cloud results 3x faster to build agents with ADK co…
Description
Supermetrics, a Finland-based marketing intelligence platform serving 15,000+ customers across 132 countries, built an AI agent on Google Cloud using Vertex AI Agent Builder and the Agent Development Kit (ADK) that autonomously manages data connections, fixes pipeline errors, and analyzes campaign performance in real time, suggesting new creative options using Imagen. The agent automates the weekly marketing reporting cycle that previously took performance marketers up to four hours, reclaiming over 15 hours per month per marketer for strategy and creative testing. The system uses a central AI agent that interprets natural language requests and delegates tasks to sub-agents, and stores 'core memories' of user preferences for personalized context.
…ust need data pipelines – they need actionable insights, faster. To solve this, Supermetrics built a unique AI agent on Google Cloud , powered by Vertex AI Agent Builder and the Agent Development Kit (ADK) . Acting like a digital assistant, the Supermetrics Marketing Intelligence Agent…
Company
Supermetrics
…eting – it's already reshaping how the business, and its customers, work today. Supermetrics is a leading marketing intelligence platform that helps 15K+ customers in 132 countries turn complex data into actionable insights. Industry: Technology Location: Finland Products: Google Cloud , Agent Developme…
Country
Finland
…lps 15K+ customers in 132 countries turn complex data into actionable insights. Industry: Technology Location: Finland Products: Google Cloud , Agent Development Kit (ADK) , Vertex AI Agent Builder…
Region
Northern Europe
…lps 15K+ customers in 132 countries turn complex data into actionable insights. Industry: Technology Location: Finland Products: Google Cloud , Agent Development Kit (ADK) , Vertex AI Agent Builder…
Industry
Technology & Software
…lps 15K+ customers in 132 countries turn complex data into actionable insights. Industry: Technology Location: Finland Products: Google Cloud , Agent Development Kit (ADK) , Vertex AI Agent Builder…
Problem
Marketers face a paradox of having more data than ever but less time and fewer resources to analyze it; marketing data has grown more than 230% since 2020, yet more than half of marketers admit they can't analyze it thoroughly, resulting in missed insights, slower decisions and growing pressure to deliver results with limited budgets. Supermetrics' own performance marketers spent up to four hours every week manually pulling data, formatting slides, and hunting for the root cause of performance dips.
…they have more data than ever, but less time and fewer resources to analyze it. Marketing data has grown by more than 230% since 2020, yet more than half of marketers admit they can't analyze it thoroughly. The result? Missed insights, slower decisions, and growing pressure to deliver…
Solution
Supermetrics built an AI agent on Google Cloud, powered by Vertex AI Agent Builder and the Agent Development Kit (ADK), that autonomously manages data connections, fixes pipeline errors, and analyzes campaign performance in real time, and can suggest new creative options using Imagen. A central AI agent interprets natural language requests and delegates tasks to sub-agents, such as one that queries advertising data and another that analyzes it and surfaces insights; the system stores 'core memories' of each user's preferences, roles, and data needs to build personal context.
…every interaction smoother and more efficient. Here's how it works in practice: a central AI agent receives a user's request, interprets the context, and breaks the natural language prompt into specific tasks for other AI sub-agents to handle. One agent can query Supermetrics for advertising data; another can analyze that…
Business value
The AI agent automates the entire weekly marketing reporting cycle, reclaiming over 15 hours per month per marketer for strategy and creative testing, and helps Supermetrics scale to serve more than a million users with clean, actionable data and minimal manual effort. Google Cloud reports the system was 3x faster to build agents with ADK compared to other industry frameworks, with automated error detection and fixes in data pipelines and continuous performance improvement as the system learns and optimizes.
…rting the news, the team can now make history. By eliminating manual data prep, they have reclaimed over 15 hours per month per marketer, reinvesting that time into strategy and creative testing. This efficiency allows Supermetrics to scale seamlessly, serving more than a mi…
AI capabilities
Agentic AI, Generative AI, Natural Language Processing
…every interaction smoother and more efficient. Here's how it works in practice: a central AI agent receives a user's request, interprets the context, and breaks the natural language prompt into specific tasks for other AI sub-agents to handle. One agent can query Supermetrics for advertising data; another can analyze that…
Technology
Google Cloud, Vertex AI Agent Builder, Agent Development Kit (ADK), Imagen
…n complex data into actionable insights. Industry: Technology Location: Finland Products: Google Cloud , Agent Development Kit (ADK) , Vertex AI Agent Builder menu Overview Solutions Products Pricing Resources Docs Support Contact us …
Deployment options
cloud
…ust need data pipelines – they need actionable insights, faster. To solve this, Supermetrics built a unique AI agent on Google Cloud , powered by Vertex AI Agent Builder and the Agent Development Kit (ADK) . Acting like a digital assistant, the Supermetrics Marketing Intelligence Agent…
Implementation approach
With ADK, Supermetrics developed individual functions as modular components that could then be integrated with only a few adjustments, allowing the team to start off small and expand rather than build the whole system at once.
…o build the system, the team used Google Cloud ADK and Vertex AI Agent Builder. With ADK, it could develop individual functions as modular components, then integrate them with only a few adjustments. "Shout out to the ADK team at Google who made it possible to build in such a mo…
