Supermetrics: Helping Marketers Redefine Efficiency with AI-Powered Data Analysis
Supermetrics · Finland
Supermetrics, a Finland-based marketing intelligence platform serving 15,000+ customers across 132 countries, built an AI agent on Google Cloud using Vertex AI Agent Builder and the Agent Development Kit (ADK) that autonomously manages data connections, fixes pipeline errors, and analyzes campaign performance in real time, suggesting new creative options using Imagen. The agent automates the weekly marketing reporting cycle that previously took performance marketers up to four hours, reclaiming over 15 hours per month per marketer for strategy and creative testing. The system uses a central AI agent that interprets natural language requests and delegates tasks to sub-agents, and stores 'core memories' of user preferences for personalized context.
Overview
Supermetrics, a Finland-based marketing intelligence platform serving 15,000+ customers across 132 countries, built an AI agent on Google Cloud using Vertex AI Agent Builder and the Agent Development Kit (ADK) that autonomously manages data connections, fixes pipeline errors, and analyzes campaign performance in real time, suggesting new creative options using Imagen. The agent automates the weekly marketing reporting cycle that previously took performance marketers up to four hours, reclaiming over 15 hours per month per marketer for strategy and creative testing. The system uses a central AI agent that interprets natural language requests and delegates tasks to sub-agents, and stores 'core memories' of user preferences for personalized context.
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Inspect the highlighted sourceThe challenge
Marketers face a paradox of having more data than ever but less time and fewer resources to analyze it; marketing data has grown more than 230% since 2020, yet more than half of marketers admit they can't analyze it thoroughly, resulting in missed insights, slower decisions and growing pressure to deliver results with limited budgets. Supermetrics' own performance marketers spent up to four hours every week manually pulling data, formatting slides, and hunting for the root cause of performance dips.
The solution
Supermetrics built an AI agent on Google Cloud, powered by Vertex AI Agent Builder and the Agent Development Kit (ADK), that autonomously manages data connections, fixes pipeline errors, and analyzes campaign performance in real time, and can suggest new creative options using Imagen. A central AI agent interprets natural language requests and delegates tasks to sub-agents, such as one that queries advertising data and another that analyzes it and surfaces insights; the system stores 'core memories' of each user's preferences, roles, and data needs to build personal context.
Reported business value
The AI agent automates the entire weekly marketing reporting cycle, reclaiming over 15 hours per month per marketer for strategy and creative testing, and helps Supermetrics scale to serve more than a million users with clean, actionable data and minimal manual effort. Google Cloud reports the system was 3x faster to build agents with ADK compared to other industry frameworks, with automated error detection and fixes in data pipelines and continuous performance improvement as the system learns and optimizes.
Sources
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