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Title

Prime Focus Technologies Transforms Content Localization with Agentic AI on AWS

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…ormation with expert guidance and packaged solutions AWS Solutions Case Studies Prime Focus Technologies Transforms Content Localization with Agentic AI on AWS Learn how Prime Focus Technologies helps media customers localize content faste…

Description

Media technology company Prime Focus Technologies built AI agents on Amazon Bedrock running Anthropic's Claude and LangGraph for its CLEAR AI platform, automating subtitling, translation and transcript generation, cutting content localization costs by 20-30% and turnaround time by 30-40% while improving accuracy by 20-30%.

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…rs to rapidly prototype and build solutions on AWS. Working with the PACE team, PFT adopted Anthropic’s Claude large language model (LLM) plus LangGraph, which transforms LLMs into agentic, reasoning-based systems. “AWS PACE is so w…
…up to 30 percent lower cost using agentic AI built on Amazon Bedrock. Benefits cost reduction on content localization tasks 20–30% more accurate content localization outcomes 20–30% faster content localization…

Company

Prime Focus Technologies

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…ve workflows through ongoing process refinement. About Prime Focus Technologies Headquartered in India, Prime Focus Technologies is a leader in media and entertainment cloud technology and services. It owns 13 patents in technology, supply chain, and AI solutions, and has devel…

Country

India

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…ve workflows through ongoing process refinement. About Prime Focus Technologies Headquartered in India, Prime Focus Technologies is a leader in media and entertainment cloud technology and services. It owns 13 patents in technology, supply chain, and AI solutions, and has devel…

Industry

Media & Entertainment

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…ve workflows through ongoing process refinement. About Prime Focus Technologies Headquartered in India, Prime Focus Technologies is a leader in media and entertainment cloud technology and services. It owns 13 patents in technology, supply chain, and AI solutions, and has devel…

Problem

Prime Focus Technologies set out to enhance its CLEAR AI platform to automate long-duration localization tasks such as subtitling, language translation, and transcript generation, needing a highly scalable, managed generative AI service that balanced speed and cost after testing several leading solutions that failed to deliver the right balance.

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…says Sridhar. Solution | Building Localization AI Agents in Weeks with AWS PACE After testing several leading solutions that failed to deliver the right balance between speed and cost, PFT turned to Amazon Web Services (AWS) to support development of its agentic AI platform. The team selected Amazon Bed…

Solution

PFT engaged AWS, selecting Amazon Bedrock as a fully managed generative AI service and working with the AWS Prototyping and Cloud Engineering (PACE) team to build AI agents. It adopted Anthropic's Claude large language model in Amazon Bedrock plus its internally developed LangGraph API to build a supervisor architecture in which multiple AI agents collaborate on long-duration localization workflows, completing development in weeks rather than months.

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…use to start creating AI agents for content localization tasks,” says Sridhar. PFT built a supervisor architecture in which multiple AI agents collaborate on long-duration localization workflows. “We achieved the balance of speed and cost for our AI agents that we wanted usi…

Business value

Customers have reduced content localization costs by 20-30% and accelerated content localization turnaround by 30-40%, while agents deliver up to 20-30% greater accuracy in subtitling, language translation, and transcript generation than other vendor solutions.

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…come | Delivering Cost Savings and Improved Accuracy for Localization Workflows Broadcasters, studios, streaming platforms, and other PFT customers have already reduced content localization costs by 20–30 percent and accelerated content localization by 30–40 percent by using AI agents on the CLEAR AI platform. These agents also deliver up to 20…

AI capabilities

Agentic AI, Generative AI

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…h the PACE team, PFT adopted Anthropic’s Claude large language model (LLM) plus LangGraph, which transforms LLMs into agentic, reasoning-based systems. “AWS PACE is so well-versed in Amazon Bedrock that it immediately becomes an as…

Technology

Amazon Bedrock, Anthropic's Claude, LangGraph, AWS Lambda

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…r Sridhar Senior Vice President and Global Head of AI, Prime Focus Technologies AWS Services Used Amazon Bedrock Amazon Bedrock is a comprehensive, secure, and flexible service for building ge…

Headline outcome

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…up to 30 percent lower cost using agentic AI built on Amazon Bedrock. Benefits cost reduction on content localization tasks 20–30% more accurate content localization outcomes 20–30% faster content localization…

Use case type

Translation and localisation

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…velopment, PFT sought to improve the speed and performance of its AI agents for long-duration tasks such as subtitling, language translation, and transcript generation—while keeping operational costs under control. This would require a highly scal…
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