Orange Uses Mistral to Personalize Promotions and Lift Conversion Rates
Orange· FranceMistralOrange, France's largest telecommunications company with 298 million customers worldwide, used Mistral models to generate personalized promotional messages tailored to individual customer characteristics and profiles. A tailor-made marketing campaign launched in 2023 significantly increased the conversion rate.
Overview
Orange, France's largest telecommunications company with 298 million customers worldwide, used Mistral models to generate personalized promotional messages tailored to individual customer characteristics and profiles. A tailor-made marketing campaign launched in 2023 significantly increased the conversion rate.
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Inspect the highlighted sourceThe challenge
Orange wanted to increase conversion rates on its promotional marketing campaigns by making promotion messages more relevant to individual customers.
The solution
Orange uses Mistral models to generate personalized promotion messages individualized to recipients' characteristics and profile; a tailor-made marketing campaign using this approach was launched in 2023.
Reported business value
The 2023 tailor-made campaign using Mistral-generated personalized promotions significantly increased the conversion rate.
Sources
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