Each colour maps a published value to the exact source passage used to support it. Only bounded excerpts are public; administrators can inspect the complete captured source.
Title
Omoda's generative AI stylist lifts conversion rate 2.5x for online fashion shoppers
…moda Promising results and confirmed ambitions The initial feedback is telling: AI stylist users show a conversion rate 2.5 times higher than the average. Beyond commercial performance, this innovation also promotes finer inventory ma…
Description
Dutch fashion retailer Omoda built AI stylist, a virtual shopping assistant powered by Google Cloud's Gemini Pro 1.5 model with Vertex AI Multimodal Embeddings and Vector Search. AI stylist holds natural-language conversations with customers, understands their needs, and builds complete outfits combining clothing, shoes, and accessories rather than just matching similar products, with an Intelligent Brand Matching feature that factors in brand affinities. Customers who use AI stylist convert at a rate 2.5 times higher than average, and the tool also improves inventory management through better trend anticipation.
…h technologies. This innovation goes beyond traditional online recommendations: AI stylist engages in natural language conversations with customers, understands their specific needs, and offers contextualized recommendations. Whether it's putting together an outfit for a business dinner or a casual weeke…
…moda Promising results and confirmed ambitions The initial feedback is telling: AI stylist users show a conversion rate 2.5 times higher than the average. Beyond commercial performance, this innovation also promotes finer inventory ma…
Company
Omoda
…k CTO of Omoda Omoda has been around since 1875, employs 650 people, and is the leading fashion retailer in the Netherlands for women, men, and children. With 37 physical stores, the Omoda app, and online shops in the Netherlands, B…
Industry
Retail
…wards, including Best Online Store for Women’s Fashion at Retailer of the Year. Industry: Retail Location: Netherlands Products: Vertex AI , Gemini 1.5 , Vertex AI Multimodal E…
Country
Netherlands
…k CTO of Omoda Omoda has been around since 1875, employs 650 people, and is the leading fashion retailer in the Netherlands for women, men, and children. With 37 physical stores, the Omoda app, and online shops in the Netherlands, B…
Problem
Omoda wanted to move beyond standard product recommendations to create an immersive, personalized shopping experience akin to an in-store stylist, helping online customers assemble complete outfits rather than just find similar items.
…ailored to customer preferences and current trends. AI in the service of style "Our goal is not just to improve our product recommendations, but to create a truly immersive shopping experience, just like a real in-store advisor would," explains Ewoud Frielink, CTO of Omoda. To achieve this vision, Omoda develope…
Solution
Omoda built AI stylist, a virtual assistant powered by Google Cloud's Gemini Pro 1.5 model and enhanced with Vertex AI Multimodal Embeddings and Vector Search. It holds natural-language conversations with customers, understands their needs, and builds complete outfits combining clothing, shoes and accessories, with an Intelligent Brand Matching feature that factors in brand affinities. The service was built with Google Cloud partner Rappit, which had earlier modernized Omoda's applications and centralized its data on BigQuery.
…oud Frielink, CTO of Omoda. To achieve this vision, Omoda developed AI stylist, a virtual assistant powered by Google Cloud's Gemini Pro 1.5 model and enhanced by Vertex AI's Multimodal Embeddings and Vector Search technologies. This innovation goes beyond traditional online recommendations: AI stylist eng…
…stylist builds complete outfits, promoting a more natural approach to shopping. Its Intelligent Brand Matching feature refines suggestions by taking into account affinities for certain brands, while offering relevant alternatives that enrich the customer's personal style. "AI doesn't replace human contact; it enriches it," says Ewoud Frielink. "We wa…
Business value
Initial feedback shows AI stylist users convert at a rate 2.5 times higher than average, and the tool also supports finer inventory management through better anticipation of fashion trends.
…moda Promising results and confirmed ambitions The initial feedback is telling: AI stylist users show a conversion rate 2.5 times higher than the average. Beyond commercial performance, this innovation also promotes finer inventory ma…
…nversion rate 2.5 times higher than the average. Beyond commercial performance, this innovation also promotes finer inventory management through better anticipation of trends. In other words, AI stylist significantly improves customer satisfaction while…
AI capabilities
Conversational AI, Recommendation & Personalization
…h technologies. This innovation goes beyond traditional online recommendations: AI stylist engages in natural language conversations with customers, understands their specific needs, and offers contextualized recommendations. Whether it's putting together an outfit for a business dinner or a casual weeke…
Technology
Gemini 1.5 Pro, Vertex AI Multimodal Embeddings, Vertex AI Vector Search
…oud Frielink, CTO of Omoda. To achieve this vision, Omoda developed AI stylist, a virtual assistant powered by Google Cloud's Gemini Pro 1.5 model and enhanced by Vertex AI's Multimodal Embeddings and Vector Search technologies. This innovation goes beyond traditional online recommendations: AI stylist eng…
Deployment model
cloud
…ransforming the online shopping experience with AI stylist, a virtual assistant powered by Google Cloud's generative AI. Founded in 2000 as a Dutch family business, Omoda initially focused on selling…
Deployment options
cloud
…ransforming the online shopping experience with AI stylist, a virtual assistant powered by Google Cloud's generative AI. Founded in 2000 as a Dutch family business, Omoda initially focused on selling…
Implementation approach
AI stylist launched in phase 1 focused on conversational search for outfits; Omoda is now working on integrating the Imagen 3 model to generate personalized outfit visuals, with future phases planned to add more precise, personalized recommendations.
…l performance, with AI establishing itself as a true strategic asset for Omoda. Currently in phase 1, AI stylist focuses on conversational search for outfits. Building on this success, the company continues its trajectory of innovation by…
…the company continues its trajectory of innovation by exploring new frontiers. Omoda is notably working on integrating the Imagen 3 model to generate visuals of personalized outfits, allowing customers to instantly project themselves into looks tailored to their body shape. Future phases will further enrich the experience with ever more precise and per…
…tomers to instantly project themselves into looks tailored to their body shape. Future phases will further enrich the experience with ever more precise and personalized recommendations. The future of personalized retail In a sector where personalization is a key di…
Headline outcome
…moda Promising results and confirmed ambitions The initial feedback is telling: AI stylist users show a conversion rate 2.5 times higher than the average. Beyond commercial performance, this innovation also promotes finer inventory ma…
Use case type
Personalisation
…grated Google Cloud's artificial intelligence solutions into its ecommerce site to optimize the personalization of its services and provide recommendations tailored to customer preferences and current trends. AI in the service of style "Our goal is not just to improve our product recomm…
