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Title
Modernizing Customer Engagement With Databricks and Uniphore
…Demo Login Contact Us Try Databricks Customer Stories / LastPass CUSTOMER STORY Modernizing customer engagement and ROI with composable CDP 66% Reduction in paid social purchase cost per acquisition 50% Reduction in tri…
Description
LastPass partnered with Databricks and Uniphore to transform their marketing data foundation, unifying web, CRM and behavioral signals into a composable CDP. Within six months, LastPass activated audience targeting, trialist reactivation and improved suppression lists, achieving a 66% reduction in paid social purchase cost per acquisition and 50% reduction in trial cost per acquisition.
…ions. With millions of users and 100,000+ businesses relying on their platform, LastPass partnered with Databricks and Uniphore to transform their marketing data foundation and accelerate results. Fragmented journeys and martech complexity slowed agility Marketing teams must…
…mpact accelerated growth Business impact was immediate. A 90-day review showed: 66% reduction in paid social purchase cost per acquisition 50% reduction in trial cost per acquisition 11% increase in search conversion r…
Company
LastPass
…rity and Trust Ready to get started? Get a Demo Login Contact Us Try Databricks Customer Stories / LastPass CUSTOMER STORY Modernizing customer engagement and ROI with composable CDP 66%…
Industry
Technology & Software
…cked speed, flexibility and measurable business impact. Share this post Details Industry : Marketing , Technology and Software Use Case : Data + AI Platform Cloud : AWS Ready to get started? Try Databricks…
Problem
Fragmented journeys and martech complexity slowed agility: LastPass faced disjointed workflows across six systems, limited campaign insight, difficulty activating digital campaigns at scale and inefficient personalization, resulting in marketing spend that was hard to optimize, limited agility and wasted resources.
…and cost-efficient marketing engine to stay competitive. Like many enterprises, the team faced disjointed workflows across six systems, limited campaign insight, difficulty activating digital campaigns at scale and inefficient personalization. These challenges resulted in marketing spend that was hard to optimize, limited…
…fficulty activating digital campaigns at scale and inefficient personalization. These challenges resulted in marketing spend that was hard to optimize, limited agility and wasted resources. “With multiple systems and fragmented workflows, even straightforward marketing…
Solution
LastPass unified audience activation by bringing customer data together with the Databricks Data + AI Platform and Uniphore's CDP Agent. Web, CRM and behavioral signals are interconnected within Databricks, activated through Uniphore, creating a unified foundation for advanced segmentation, real-time engagement and performance optimization.
…Data at LastPass, said. Databricks and Uniphore streamline customer engagement LastPass unified audience activation by bringing customer data together with the Databricks Data + AI Platform and Uniphore’s CDP Agent . Web, CRM and behavioral signals are interconnected within Databricks, activat…
…data together with the Databricks Data + AI Platform and Uniphore’s CDP Agent . Web, CRM and behavioral signals are interconnected within Databricks, activated through Uniphore, creating a unified foundation for advanced segmentation, real-time engagement and performance optimization. The integrated approach delivered: One data copy for IT and marketing Faster ti…
Business value
A 90-day review showed: 66% reduction in paid social purchase cost per acquisition, 50% reduction in trial cost per acquisition, 11% increase in search conversion rate, 17% decrease in cost-per-click for high-value audiences, and 20% reduction in low-intent login clicks from paid traffic.
…mpact accelerated growth Business impact was immediate. A 90-day review showed: 66% reduction in paid social purchase cost per acquisition 50% reduction in trial cost per acquisition 11% increase in search conversion r…
…0-day review showed: 66% reduction in paid social purchase cost per acquisition 50% reduction in trial cost per acquisition 11% increase in search conversion rate 17% decrease in cost-per-click for high-…
…ocial purchase cost per acquisition 50% reduction in trial cost per acquisition 11% increase in search conversion rate 17% decrease in cost-per-click for high-value audiences 20% reduction in low-in…
…reduction in trial cost per acquisition 11% increase in search conversion rate 17% decrease in cost-per-click for high-value audiences 20% reduction in low-intent login clicks from paid traffic These results built…
…search conversion rate 17% decrease in cost-per-click for high-value audiences 20% reduction in low-intent login clicks from paid traffic These results built on quick wins, such as a 15%+ reduction in customer acquisi…
AI capabilities
Machine Learning
…experiences across every touchpoint,” Tom shared. With Databricks at the core, LastPass gained real-time analytics, governance and a scalable lakehouse foundation to support ML, AI and GenAI innovation. The system expanded seamlessly to support marketing automation and retail media…
Technology
Databricks, Uniphore, Delta Sharing
…mization. The integrated approach delivered: One data copy for IT and marketing Faster time to value with Delta Sharing Unified personalization at every touchpoint Reduced complexity with a simplifie…
Business functions
Marketing
…cked speed, flexibility and measurable business impact. Share this post Details Industry : Marketing , Technology and Software Use Case : Data + AI Platform Cloud : AWS Ready to get started? Try Databricks…
Deployment model
Cloud
…ls Industry : Marketing , Technology and Software Use Case : Data + AI Platform Cloud : AWS Ready to get started? Try Databricks for free Talk to an expert Why Databricks…
Deployment options
cloud
…ls Industry : Marketing , Technology and Software Use Case : Data + AI Platform Cloud : AWS Ready to get started? Try Databricks for free Talk to an expert Why Databricks…
Headline outcome
…mpact accelerated growth Business impact was immediate. A 90-day review showed: 66% reduction in paid social purchase cost per acquisition 50% reduction in trial cost per acquisition 11% increase in search conversion r…
Use case type
Personalisation
…red: One data copy for IT and marketing Faster time to value with Delta Sharing Unified personalization at every touchpoint Reduced complexity with a simplified marketing interface “Bringing all our cust…
