Modernizing Customer Engagement With Databricks and Uniphore
LastPassDatabricks · Uniphore · Delta Sharing
LastPass partnered with Databricks and Uniphore to transform their marketing data foundation, unifying web, CRM and behavioral signals into a composable CDP. Within six months, LastPass activated audience targeting, trialist reactivation and improved suppression lists, achieving a 66% reduction in paid social purchase cost per acquisition and 50% reduction in trial cost per acquisition.
Overview
LastPass partnered with Databricks and Uniphore to transform their marketing data foundation, unifying web, CRM and behavioral signals into a composable CDP. Within six months, LastPass activated audience targeting, trialist reactivation and improved suppression lists, achieving a 66% reduction in paid social purchase cost per acquisition and 50% reduction in trial cost per acquisition.
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Inspect the highlighted sourceThe challenge
Fragmented journeys and martech complexity slowed agility: LastPass faced disjointed workflows across six systems, limited campaign insight, difficulty activating digital campaigns at scale and inefficient personalization, resulting in marketing spend that was hard to optimize, limited agility and wasted resources.
The solution
LastPass unified audience activation by bringing customer data together with the Databricks Data + AI Platform and Uniphore's CDP Agent. Web, CRM and behavioral signals are interconnected within Databricks, activated through Uniphore, creating a unified foundation for advanced segmentation, real-time engagement and performance optimization.
Reported business value
A 90-day review showed: 66% reduction in paid social purchase cost per acquisition, 50% reduction in trial cost per acquisition, 11% increase in search conversion rate, 17% decrease in cost-per-click for high-value audiences, and 20% reduction in low-intent login clicks from paid traffic.
Sources
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