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Title
Mercer International Cuts Safety Training Production Costs 75% with Gemini and Google Vids
…s to complete. By using Gemini for translation and Google Vids to create video, we've achieved up to 75% cost reduction in safety training production. We can now create content specific to each operation, available in multiple la…
Description
Bio-manufacturing company Mercer International deployed 2,000 Gemini seats across Google Workspace and adopted Google Vids, an AI video creation app, to turn safety documents into professional training videos with voiceovers in multiple languages for its 4,000 employees across hazardous industrial sites, cutting safety training production costs by up to 75% and unlocking an estimated $3 million a year in productivity gains.
…this translates to roughly $3 million in annual value. Based on these findings, we deployed 2,000 Gemini seats across the organization. One of the most significant breakthroughs came from an unexpected source: our…
…s to complete. By using Gemini for translation and Google Vids to create video, we've achieved up to 75% cost reduction in safety training production. We can now create content specific to each operation, available in multiple la…
Problem
Mercer International's 4,000 employees work in hazardous environments including forests, chemical facilities and construction sites, and the company needed a platform to quickly and securely unify its global organization and ensure employees continued receiving crucial safety training, especially after the 2020 pandemic made in-person training difficult, across facilities where some European sites have seven different languages spoken on the factory floor.
…daily. This capability is essential when managing a multilingual workforce, as some of our European facilities have seven different languages spoken on the factory floor each day. Ultimately, what we’re doing with Google Workspace helps ensure our people go…
Solution
Mercer International ran a proof-of-value initiative with Gemini, finding it could save approximately 5% of employees' daily work effort, translating to roughly $3 million in annual value, and deployed 2,000 Gemini seats across the organization. Separately, a shift safety captain began using Google Vids, an AI-powered video creation app that transforms documents into professional videos with voiceovers, music and effects, to produce safety training content; the company now drafts comprehensive safety procedures in a couple of days and uses Gemini for translation and Google Vids to create videos in multiple languages featuring employees' actual equipment and environments.
…mprehensive proof-of-value initiative with Gemini. The results were compelling. Employees reported that Google Workspace with Gemini could save approximately 5% of their daily work effort . Even after applying conservative filters to account for optimism, we calculat…
Business value
Employees reported that Google Workspace with Gemini could save approximately 5% of their daily work effort, translating to roughly $3 million in annual value. By using Gemini for translation and Google Vids to create video, Mercer International achieved up to 75% cost reduction in safety training production, with processes that once took multiple hours now taking minutes.
…ds, which allows us to update safety training materials simply by editing text. Processes that once took multiple hours now take minutes to complete. By using Gemini for translation and Google Vids to create video, we've achieved…
Headline outcome
…$3 million in projected annual savings from AI-driven productivity improvements 75% reduction in safety training video production costs Condense weeks of content development into minutes with AI-powered capabilities…
Use case type
Content generation
…floor. Mark Smith, a shift safety captain at one of our pulp mills, discovered Google Vids , an AI-powered video creation app that transforms documents into professional videos complete with voiceovers, music, and effects. He began experimenting with Vids for safety training initiatives, an organic in…
Company
Mercer International
…nable seamless multilingual communication at individual facilities Origin story At Mercer International, we transform raw, natural wood into market pulp and timber products that are used across operations in the United States, Canada, and Germany. Behind that output lies inherently dangerous work. Our 4,000 employees operate…
Industry
Manufacturing
…nable seamless multilingual communication at individual facilities Origin story At Mercer International, we transform raw, natural wood into market pulp and timber products that are used across operations in the United States, Canada, and Germany. Behind that output lies inherently dangerous work. Our 4,000 employees operate…
AI capabilities
Generative AI
…floor. Mark Smith, a shift safety captain at one of our pulp mills, discovered Google Vids , an AI-powered video creation app that transforms documents into professional videos complete with voiceovers, music, and effects. He began experimenting with Vids for safety training initiatives, an organic in…
Technology
Google Workspace, Gemini, Google Vids
…nt. With 4,000 workers in forests, chemical facilities, and construction sites, the company uses Google Workspace with Gemini and Google Vids to transform workplace safety and drive operational efficiency across multiple countries and languages. $3 million in projected annual savings from AI-driven productivity improvements…
Deployment model
cloud
…nt. With 4,000 workers in forests, chemical facilities, and construction sites, the company uses Google Workspace with Gemini and Google Vids to transform workplace safety and drive operational efficiency across multiple countries and languages. $3 million in projected annual savings from AI-driven productivity improvements…
Deployment options
cloud
…nt. With 4,000 workers in forests, chemical facilities, and construction sites, the company uses Google Workspace with Gemini and Google Vids to transform workplace safety and drive operational efficiency across multiple countries and languages. $3 million in projected annual savings from AI-driven productivity improvements…
