Mercer International Cuts Safety Training Production Costs 75% with Gemini and Google Vids

Overview

Bio-manufacturing company Mercer International deployed 2,000 Gemini seats across Google Workspace and adopted Google Vids, an AI video creation app, to turn safety documents into professional training videos with voiceovers in multiple languages for its 4,000 employees across hazardous industrial sites, cutting safety training production costs by up to 75% and unlocking an estimated $3 million a year in productivity gains.

The challenge

Mercer International's 4,000 employees work in hazardous environments including forests, chemical facilities and construction sites, and the company needed a platform to quickly and securely unify its global organization and ensure employees continued receiving crucial safety training, especially after the 2020 pandemic made in-person training difficult, across facilities where some European sites have seven different languages spoken on the factory floor.

The solution

Mercer International ran a proof-of-value initiative with Gemini, finding it could save approximately 5% of employees' daily work effort, translating to roughly $3 million in annual value, and deployed 2,000 Gemini seats across the organization. Separately, a shift safety captain began using Google Vids, an AI-powered video creation app that transforms documents into professional videos with voiceovers, music and effects, to produce safety training content; the company now drafts comprehensive safety procedures in a couple of days and uses Gemini for translation and Google Vids to create videos in multiple languages featuring employees' actual equipment and environments.

Reported business value

Employees reported that Google Workspace with Gemini could save approximately 5% of their daily work effort, translating to roughly $3 million in annual value. By using Gemini for translation and Google Vids to create video, Mercer International achieved up to 75% cost reduction in safety training production, with processes that once took multiple hours now taking minutes.