IG Group saves analysts 70 hours weekly and hits full ROI in 3 months with Claude for Work
IG GroupClaude for Work · Claude EnterpriseIG Group, a global online trading and financial services firm, rolled out Claude for Work across HR, marketing and technical teams to draft performance review feedback, produce and translate multilingual marketing content, and write SQL queries for analytics. The company achieved full ROI within three months, saved its analytics team about 70 hours a week, saw productivity increase by 100% in some use cases, and achieved triple-digit improvements in marketing speed-to-market while reducing dependence on outside agencies.
Overview
IG Group, a global online trading and financial services firm, rolled out Claude for Work across HR, marketing and technical teams to draft performance review feedback, produce and translate multilingual marketing content, and write SQL queries for analytics. The company achieved full ROI within three months, saved its analytics team about 70 hours a week, saw productivity increase by 100% in some use cases, and achieved triple-digit improvements in marketing speed-to-market while reducing dependence on outside agencies.
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Inspect the highlighted sourceThe challenge
IG Group operates in a highly regulated financial environment across multiple international markets, and its teams need to produce high-quality technical and strategic content in different languages while navigating complex regulatory requirements and responding quickly to market changes, all requiring precise language and nuance.
The solution
IG Group's Data and AI transformation team ran a comprehensive experimentation program before choosing Claude for Work, then rolled it out through a phased implementation plan with tiered training and adoption targets, focusing on training managers first since manager usage drove higher team-wide adoption. In HR, Claude generates performance-feedback templates and language; marketing uses it for content creation and translation across languages; and analysts and technical teams use it to write SQL queries, automate routine data processing, and speed up QA.
Reported business value
IG Group achieved full ROI within three months through productivity improvements, speed-to-market gains, and agency cost reductions; in some use cases productivity increased by 100%, the analytics team saves about 70 hours weekly through AI-assisted workflows, marketing achieved triple-digit improvements in speed-to-market, and a days-long strategic project workflow was demonstrated to executives in under two hours.
Sources
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