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Title
How Unified Marketing Data Intelligence Unlocked an Estimated $1.3M in Annual Productivity
…Demo Login Contact Us Try Databricks Customer Stories / Red Hat CUSTOMER STORY How unified marketing data intelligence unlocked an estimated $1.3M in annual productivity 70% Faster time-to-insight for marketers Approximately 34,000 Hours saved annua…
Company
Red Hat
…rity and Trust Ready to get started? Get a Demo Login Contact Us Try Databricks Customer Stories / Red Hat CUSTOMER STORY How unified marketing data intelligence unlocked an estimated $1…
Description
Red Hat's marketing analytics team built the Marketing Insights and Navigation Engine (MINE), an internal conversational platform giving marketers trusted, real-time access to campaign performance, pipeline data, and metric definitions previously scattered across dashboards, documents, and internal tools. MINE runs on Red Hat OpenShift for the frontend (SSO integration, environment separation) and the Databricks Data + AI Platform for the backend, using a Lakehouse architecture and Unity Catalog for centralized governance, access control, and lineage. Built after 20 stakeholder focus groups, MINE improved time-to-insight by 70%, saving an estimated 34,000 hours annually and delivering an estimated $1.3 million in annual productivity value.
…aped the creation of MINE, Red Hat’s Marketing Insights and Navigation Engine : an internal platform that gives marketers a conversational way to find trusted answers, navigate dashboards, understand metrics and access the right resources without deep technical expertise. Because MINE was built around real user needs…
Problem
Even in a highly data-driven marketing organization, teams trying to answer performance questions and find insights were slowed by fragmented information across dashboards, documents, spreadsheets and internal tools. Before MINE, decision-making was slow and fragmented, and marketers had to navigate multiple dashboards and tools to find what they needed.
…ion, Linux and beyond. But even in a highly data-driven marketing organization, teams trying to answer performance questions and find insights were slowed by fragmented information across dashboards, documents, spreadsheets and internal tools. To solve this, Red Hat built the Marketing Insights and Navigation Engine (MIN…
Solution
Red Hat built the Marketing Insights and Navigation Engine (MINE), powered by an open hybrid cloud foundation (Red Hat OpenShift) and integrating Databricks for advanced data engineering and data management, giving marketers a conversational way to find trusted answers, navigate dashboards, understand metrics and access the right resources. Unity Catalog serves as the central pillar of data management and governance for MINE, verifying that answers only draw from data the specific user is authorized to see.
…solve this, Red Hat built the Marketing Insights and Navigation Engine (MINE) . Powered by an open hybrid cloud foundation ( Red Hat OpenShift ) and integrating Databricks for advanced data engineering and data management, MINE is a marketing intelligence platform that gives marketers seamless access…
Implementation approach
Red Hat's data science team worked directly with marketing stakeholders to identify the highest-friction workflows, running 20 focus groups to identify common pain points around dashboard navigation, metric definitions, campaign analysis and frequently asked questions before building MINE around those real user needs.
…hu Desai, Principal Data Scientist, Marketing Analytics, Red Hat To solve this, Red Hat’s data science team worked directly with marketing stakeholders to identify the highest-friction workflows. After running 20 focus groups, the team identified common pain points around d…
Business value
MINE improves time-to-insight by 70%, saving an estimated 34,000 hours annually, and delivering an estimated $1.3 million in annual productivity value.
…ry volumes, user engagement and time-in-motion studies, Red Hat calculated that MINE improves time-to-insight by 70% , saving an estimated 34,000 hours annually by reducing the time marketers spen…
Industry
Manufacturing
…hu Desai, Shraddha Sutar, Greer Homer and Rylee Sweeney Share this post Details Industry : Manufacturing , Marketing Use Case : Analytics and Business Intelligence , Application Development , Arti…
Technology
Agent Bricks, Unity Catalog, Red Hat OpenShift
…ss Intelligence , Application Development , Artificial Intelligence Cloud : AWS Product : Agent Bricks , Unity Catalog Ready to get started? Try Databricks for free Talk to an expert Why Databricks…
Business functions
Marketing
…r reach out to others for answers. " —Rutanshu Desai, Principal Data Scientist, Marketing Analytics, Red Hat To solve this, Red Hat’s data science team worked directly with marketing stake…
AI capabilities
Agentic AI, Conversational AI
…ting Insights and Navigation Engine : an internal platform that gives marketers a conversational way to find trusted answers, navigate dashboards, understand metrics and access the right resources without deep technical expertise. Because MINE was built around real user needs…
Deployment options
hybrid, cloud
…Red Hat built the Marketing Insights and Navigation Engine (MINE) . Powered by an open hybrid cloud foundation ( Red Hat OpenShift ) and integrating Databricks for advanced data engineering and data management, M…
