How Unified Marketing Data Intelligence Unlocked an Estimated $1.3M in Annual Productivity

Overview

Red Hat's marketing analytics team built the Marketing Insights and Navigation Engine (MINE), an internal conversational platform giving marketers trusted, real-time access to campaign performance, pipeline data, and metric definitions previously scattered across dashboards, documents, and internal tools. MINE runs on Red Hat OpenShift for the frontend (SSO integration, environment separation) and the Databricks Data + AI Platform for the backend, using a Lakehouse architecture and Unity Catalog for centralized governance, access control, and lineage. Built after 20 stakeholder focus groups, MINE improved time-to-insight by 70%, saving an estimated 34,000 hours annually and delivering an estimated $1.3 million in annual productivity value.

The challenge

Even in a highly data-driven marketing organization, teams trying to answer performance questions and find insights were slowed by fragmented information across dashboards, documents, spreadsheets and internal tools. Before MINE, decision-making was slow and fragmented, and marketers had to navigate multiple dashboards and tools to find what they needed.

The solution

Red Hat built the Marketing Insights and Navigation Engine (MINE), powered by an open hybrid cloud foundation (Red Hat OpenShift) and integrating Databricks for advanced data engineering and data management, giving marketers a conversational way to find trusted answers, navigate dashboards, understand metrics and access the right resources. Unity Catalog serves as the central pillar of data management and governance for MINE, verifying that answers only draw from data the specific user is authorized to see.

Reported business value

MINE improves time-to-insight by 70%, saving an estimated 34,000 hours annually, and delivering an estimated $1.3 million in annual productivity value.