How Suntory Beverage and Food Turns Data into Faster Decisions with Databricks
Suntory Beverage and Food uses Databricks to unify internal and external data - sales, market share, macroeconomic inputs, and consumer/brand signals - for faster in-market decision-making. Its flagship initiative, Project Brain, uses AI to generate not just dashboards but full business narratives for monthly business reviews, built on Databricks SQL, Lakeflow Jobs, and Agent Bricks on Azure. Suntory reports significantly increased engineering throughput compared to its prior traditional data stack, with initial use cases including Project Brain turned around in a few weeks.
Overview
Suntory Beverage and Food uses Databricks to unify internal and external data - sales, market share, macroeconomic inputs, and consumer/brand signals - for faster in-market decision-making. Its flagship initiative, Project Brain, uses AI to generate not just dashboards but full business narratives for monthly business reviews, built on Databricks SQL, Lakeflow Jobs, and Agent Bricks on Azure. Suntory reports significantly increased engineering throughput compared to its prior traditional data stack, with initial use cases including Project Brain turned around in a few weeks.
This entry has 10 published fields tied to exact passages in an immutable source capture.
Inspect the highlighted sourceThe challenge
Suntory Beverage and Food frames tech, data and AI as a catalyst for transformation across its international beverage business, helping it respond to changing consumer needs, supply chain complexity and faster market demands.
The solution
Project Brain brings together internal and external data - such as sales, market share, macroeconomic inputs and consumer/brand signals - and uses AI to generate not just dashboards, but the full business narrative for monthly reviews. It runs on Agent Bricks, Databricks SQL and Lakeflow Jobs on Azure.
Reported business value
Databricks helped Suntory Beverage and Food increase engineering throughput significantly versus its prior traditional data stack. With Databricks, Suntory Beverage and Food says it could bring ideas to life very quickly, with some initial use cases - including Project Brain - turned around in a few weeks.
Sources
Open any source and check the claim yourself — that is the point of the register.
This record was researched and written with AI assistance, and its claims were checked against the sources above. (EU AI Act art. 50 transparency notice.)
Other retail entries in the register.
Furniture.com Transforms Online Search with Databricks
Furniture.com unifies over 60 retail partners and 1.5 million SKUs on the Databricks Data + AI Platform, using Delta Lake, MLflow and Unity Catalog to run its ML lifecycle. Its Find It AI product-discovery tool uses generative AI to create a synthetic image representing shopper intent, then matches it against the product catalog for image-based search. A Collections model uses LLMs to automatically group related products, finding more than 16,000 collections across 50+ partners with no human intervention. Users who interact with Find It AI show a click-through rate 8x higher than baseline and a return rate 3.2x higher than baseline.
Furniture.comDatabricks Data + AI Platform · Delta Lake · MLflow +3How Walmart Achieved Enterprise Transformation Through Digital Experience Innovation
Working with implementation partner Nativa on LivePerson's technology, Walmart customized and integrated conversational technology into its WhatsApp channel, including a FAQ-Transactional Bot to streamline searches, inquiries and purchases. The solution delivered a 60% increase in productivity and a 10 percentage point improvement in CSAT/NPS, along with operational savings through automated customer service processes.
WalmartLivePerson · WhatsApp
Zalando enhancies customer engagement and operational efficiency with Mistral
Zalando, a European e-commerce platform, integrated Mistral models hosted on AWS Bedrock into its platform to add natural language processing and machine learning capabilities. The integration supports personalized recommendations, improved customer service and streamlined operations for the retailer's shopping experience.
ZalandoMistral · Amazon BedrockMcGee & Co uses Syte's visual AI to connect shoppers with complementary home decor pieces
Furniture and home decor retailer McGee & Co implemented Syte's visual search and AI tagging technology to tie products together, helping customers who find an item like an end table or couch also discover the complementary pieces from the same collection. Josh Batchelor, VP of Technology at McGee & Co, said the goal was to make sure shoppers are served complementary pieces when they need them.
Was this helpful?
Your feedback helps us improve our use case database