Foxintelligence Enhances Ecommerce Insight Using AWS and Generative AI

Overview

Foxintelligence by NielsenIQ, the largest ecommerce measurement and consumer analytics company in Europe with around 5 million active online buyers tracked, uses Amazon SageMaker to build, train, and deploy its machine learning models and is exploring Amazon Bedrock to access foundation models, fine-tune them, and do prompt engineering, reducing time to market for generative AI innovation. As a company handling consumer personal data, Foxintelligence relies on AWS security features to comply with the EU's General Data Protection Regulation (GDPR) and other regional regulations as it expands globally, with advice from the AWS engineering team on new compliance features.

The challenge

Foxintelligence has used machine learning in its data pipeline for years and needed to find the right solution at every phase of development to scale while maintaining cost, and, as it expands globally while handling consumers' personal data, needs to comply with the EU's GDPR and other regional data regulations.

The solution

Foxintelligence uses Amazon SageMaker to build, train and deploy its machine learning models and is exploring Amazon Bedrock to easily access foundation models, fine-tune them, do prompt engineering and quickly deploy generative AI applications. It relies on AWS security features to store and protect data, with advice from the AWS engineering team on new features to meet compliance requirements as regulation evolves.

Reported business value

Amazon Bedrock greatly reduces Foxintelligence's time to market for generative AI innovation by making it easy to access, fine-tune and prompt-engineer a range of foundation models with quick deployment after that.