FOX Sports Reimagines the Fan Experience
FOX Sports uses the Databricks Data + AI Platform, including Structured Streaming, AI Search and Agent Bricks, to process live sports data and power natural-language search and personalized content for fans, more than doubling its AI-powered search success rate.
Overview
FOX Sports uses the Databricks Data + AI Platform, including Structured Streaming, AI Search and Agent Bricks, to process live sports data and power natural-language search and personalized content for fans, more than doubling its AI-powered search success rate.
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Inspect the highlighted sourceThe challenge
FOX Sports needed to process live sports data continuously to deliver personalized, immersive and timely content to fans across varying levels of engagement and sports affinities.
The solution
FOX Sports leverages Apache Spark Structured Streaming, AI Search, Agent Bricks agent Framework, Agent Evaluation and Model Serving within the Databricks Data + AI Platform to process live sports data and enable fans to query the application in natural language for accurate insights, statistical analysis and betting angles.
Reported business value
By deploying AI-powered search capabilities, FOX Sports more than doubled its search success rate for fans seeking sports insights, ensuring every fan receives accurate, dynamic information for discussion, analysis, and smarter interactions.
Sources
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