Federal Bank lifts campaign engagement 50% with AI-driven marketing automation
Federal Bank, a prominent private-sector bank in India with more than 1,500 branches, adopted Oracle Sales and Oracle Marketing to replace slow, manual, batch-based customer engagement processes and fragmented customer views. With more timely, relevant, and personalized campaigns powered in part by AI-driven automation, the bank achieved 50% higher campaign engagement rates and a 40% improvement in email open rates, while the bank's Chief Marketing Officer credited AI-driven automation with saving the bank millions of rupees and enabling it to operate with a leaner team.
Overview
Federal Bank, a prominent private-sector bank in India with more than 1,500 branches, adopted Oracle Sales and Oracle Marketing to replace slow, manual, batch-based customer engagement processes and fragmented customer views. With more timely, relevant, and personalized campaigns powered in part by AI-driven automation, the bank achieved 50% higher campaign engagement rates and a 40% improvement in email open rates, while the bank's Chief Marketing Officer credited AI-driven automation with saving the bank millions of rupees and enabling it to operate with a leaner team.
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Inspect the highlighted sourceThe challenge
With slow, manual, batch-based processes, fragmented customer views, and inconsistent cross-selling and customer onboarding experiences, Federal Bank risked delivering a subpar, impersonal journey to a market of increasingly tech-savvy consumers.
The solution
Federal Bank chose Oracle Sales and Oracle Marketing, part of the Oracle Customer Experience suite, to establish a connected view across sales, service, and marketing interactions.
Reported business value
With more timely, relevant, and personalized campaigns, the bank achieved 50% higher engagement rates, a 40% improvement in email open rates, and significant cost savings through AI-driven automation, becoming far more efficient with a leaner team.
Sources
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