Carlsberg builds AI knowledge base in two days with Microsoft Unified
Carlsberg Group· DenmarkAzure OpenAI in Foundry Models · Microsoft Copilot Studio · Microsoft Power Platform +2
Carlsberg Group built Global Brain, a large language model knowledge assistant on Azure OpenAI Service and Copilot Studio, developed in two days, that reduces time to query 4,000 operational supply chain standards by about 99% for over 10,000 supply chain workers, cutting 30-minute manual searches down to seconds.
Overview
Carlsberg Group built Global Brain, a large language model knowledge assistant on Azure OpenAI Service and Copilot Studio, developed in two days, that reduces time to query 4,000 operational supply chain standards by about 99% for over 10,000 supply chain workers, cutting 30-minute manual searches down to seconds.
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Inspect the highlighted sourceThe challenge
Carlsberg's Integrated Supply Chain (ISC) teams needed to streamline access to critical information such as standards, compliance documentation, best practices, and training materials; for example, efficiently retrieving a comprehensive list of 4,000 operational standards for a single manufacturing site, without extraneous information and in a digestible format, was vital for maintaining compliance and operational efficiency.
The solution
Through the Microsoft Unified agreement, Carlsberg engaged a Cloud Solution Architect for strategic technical consulting and governance, using Power Platform for environment configuration and Microsoft Copilot Studio to create compliant, production-ready AI assistants. The resulting Global Brain assistant, whose natural language understanding and intelligent search are powered by Azure AI and Azure OpenAI Service, lets users ask plain-language questions (such as about Carlsberg Excellence Foundations or ISC Academy training modules) and retrieve answers from SharePoint, which serves as the primary content source for standards, training materials, and supply chain documentation; users can give thumbs-up/thumbs-down feedback on each answer. The initial AI agent was developed in only two days, with Microsoft Unified upskilling Carlsberg's internal IT resources so the company retains ownership and long-term capability to evolve its AI assistants independently.
Reported business value
Tasks that previously required around 30 minutes of manual searching across large SharePoint libraries can now be completed within seconds. During its testing phase, Global Brain handled 200 queries from 10 testers, achieving an engagement rate above 90%. Global Brain is set for an official launch in late November targeting over 10,000 ISC users, and even modest daily use is projected to save thousands of working hours annually as usage expands across Carlsberg's breweries and functions.
Sources
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