Each colour maps a published value to the exact source passage used to support it. Only bounded excerpts are public; administrators can inspect the complete captured source.
Title
Alpitour World equips booking operators with AlpiGPT, an Azure OpenAI Service assistant
…s highly trained copilot and the benefits it's already bringing to the company. Named AlpiGPT, it has become such an invaluable AI assistant that it is now enthusiastically…
…ate components and infrastructure to support them. That’s how we arrived at the decision to embrace Azure OpenAI Service. “Since the beginning, Microsoft excelled across the board. They provided more…
Description
Italian travel group Alpitour World built AlpiGPT with Azure OpenAI Service, Azure AI Search and partner Mauden so booking operators can get answers from internal travel catalogs. After a proof of concept, 50 booking operators started using it; the company has identified 98 further use cases.
…f of concept were vindicated, the team was ready to scale up to the next level. 50 booking operators started using the AI assistant in their day-to-day work, to help them ask questions coming in from the company’s sales channels. Synthe…
…Without these aspects AI would just be a tool,” he says. Looking to the future, the company has already identified a staggering 98 use cases for its generative AI platform. They are in three areas: personalization, automation in the company’s contact…
…in designing and selecting the best options at every iteration,” he concludes. System integrator Mauden was also key to the success of the project, explains Ciuccarelli. “They have been an essential partner from the beginning…
Company
Alpitour World
…deliver.” Drawing on a history of AI development to streamline customer service Alpitour World is a world-leading travel company offering customers a wide choice of holidays with destinations ranging from its…
Country
Italy
…RODUCTS Azure AI Search Azure AI Studio ORGANIZATION SIZE 1,000-9,999 employees COUNTRY Italy BUSINESS NEED Artificial Intelligence Share the story Explore related stories /…
Industry
Travel & Hospitality
…deliver.” Drawing on a history of AI development to streamline customer service Alpitour World is a world-leading travel company offering customers a wide choice of holidays with destinations ranging from its…
Problem
Travel editors at Alpitour World manually consulted a large knowledge base of internal travel catalogs to answer questions from potential customers and booking operators, which was effort- and time-intensive.
…ge base of internal travel catalogs which the travel editors regularly consult. However, doing so can often be effort- and time-intensive. “Our travel editors wanted to have something more practical to answer to all th…
…its customers a wide range of destinations, accommodation options and holidays. Answering queries from both potential customers and salespeople is a major task for its team of travel editors, who would manually consult the company’s knowledge base of internal travel cat…
Solution
Alpitour World developed AlpiGPT, an AI assistant for booking operators built on Azure OpenAI Service with Azure AI Search and Azure AI Studio, with system integrator Mauden. Knowledge was added gradually while travel editors checked whether the answers were correct, and the assistant lets staff cross-reference information across destinations and structures.
…systems had been developed, the AlpiGPT assistant was ready to start learning. “We gradually incorporated progressively more knowledge to see how the system performed. The travel editors played an essential role in deciding if the copilot was prov…
…cal thinking of experienced professionals”. Thanks to the use of generative AI, staff are now able to cross-reference information, extracting data across structures and destinations, ultimately providing a quick and detailed response. The project is proving to…
Business value
The company says AlpiGPT saves time and effort for staff, in the CIO's words "breathtaking" savings, though the source gives no measured figures. 50 booking operators use it, and the company has identified 98 further use cases for its generative AI platform in personalization, contact-center automation and enhancements to AlpiGPT.
…ol because they don't have to organize information in folders or with metatags. The savings in time and effort are breathtaking,” enthuses Ciuccarelli. Travel editor Sara Chiarotti went so far to say: “we tr…
…as already identified a staggering 98 use cases for its generative AI platform. They are in three areas: personalization, automation in the company’s contact center, and further enhancements and evolution of the AlpiGPT. This d…
AI capabilities
Generative AI, Conversational AI
…ity of AI and the creative and critical thinking of experienced professionals”. Thanks to the use of generative AI, staff are now able to cross-reference information, extracting data across stru…
Technology
Azure OpenAI, Azure AI Search, Azure AI Studio
…er, Alpitour World Discover more details CUSTOMER Alpitour World PARTNER Mauden PRODUCTS Azure AI Search Azure AI Studio ORGANIZATION SIZE 1,000-9,999 employees COUNTRY Italy BUSINESS NEED Artificial…
…ate components and infrastructure to support them. That’s how we arrived at the decision to embrace Azure OpenAI Service. “Since the beginning, Microsoft excelled across the board. They provided more…
Implementation approach
After a proof of concept, the team gradually incorporated progressively more knowledge, with travel editors judging whether the copilot's answers could be relayed to a customer, and tweaked the model continually. Once the proof of concept was vindicated, 50 booking operators started using the assistant.
…to a customer. We had to continually to tweak the model to improve its output.” Once the answers provided by AlpiGPT, and the proof of concept were vindicated, the team was ready to scale up to the next level. 50 booking operators started using the AI assistant in their day-to-day work, t…
…ilot was providing the correct information that could be relayed to a customer. We had to continually to tweak the model to improve its output.” Once the answers provided by AlpiGPT, and the proof of concept were vindicated…
Headline outcome
…f of concept were vindicated, the team was ready to scale up to the next level. 50 booking operators started using the AI assistant in their day-to-day work, to help them ask questions coming in from the company’s sales channels. Synthe…
Use case type
Knowledge search
…m the company’s sales channels. Synthesizing human talent and AI data crunching Now AlpiGPT is revolutionizing access to information for Alpitour World staff by providing precise and contextualized answers to queries from salespeople and customers. The company describes the copilot as “the perfe…
