Alpitour World equips booking operators with AlpiGPT, an Azure OpenAI Service assistant
Alpitour World· ItalyAzure OpenAI · Azure AI Search · Azure AI StudioItalian travel group Alpitour World built AlpiGPT with Azure OpenAI Service, Azure AI Search and partner Mauden so booking operators can get answers from internal travel catalogs. After a proof of concept, 50 booking operators started using it; the company has identified 98 further use cases.
Overview
Italian travel group Alpitour World built AlpiGPT with Azure OpenAI Service, Azure AI Search and partner Mauden so booking operators can get answers from internal travel catalogs. After a proof of concept, 50 booking operators started using it; the company has identified 98 further use cases.
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Inspect the highlighted sourceThe challenge
Travel editors at Alpitour World manually consulted a large knowledge base of internal travel catalogs to answer questions from potential customers and booking operators, which was effort- and time-intensive.
The solution
Alpitour World developed AlpiGPT, an AI assistant for booking operators built on Azure OpenAI Service with Azure AI Search and Azure AI Studio, with system integrator Mauden. Knowledge was added gradually while travel editors checked whether the answers were correct, and the assistant lets staff cross-reference information across destinations and structures.
Reported business value
The company says AlpiGPT saves time and effort for staff, in the CIO's words "breathtaking" savings, though the source gives no measured figures. 50 booking operators use it, and the company has identified 98 further use cases for its generative AI platform in personalization, contact-center automation and enhancements to AlpiGPT.
Sources
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This record was researched and written with AI assistance, and its claims were checked against the sources above. (EU AI Act art. 50 transparency notice.)
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