Adyen launches Uplift, an AI payment optimization suite piloted by 60 enterprise businesses

Overview

Adyen Uplift is an AI-powered payment optimization suite trained on Adyen's global transaction dataset of over $1 trillion in payments data, helping businesses increase payment conversion, simplify fraud management and reduce payment costs. The pilot, run with businesses including Patagonia, On, Indeed, NordSecurity and Fubo, showed up to a 6% uplift in payment conversion, up to 5% lower payment processing costs, and an 86% average reduction in manual fraud rules for pilot customers.

The challenge

Businesses managing payments faced a persistent trade-off between conversion, fraud risk, and cost, because the complexity of payment management held them back from reaching their ambitions and forced them to compromise across the three.

The solution

Adyen launched Uplift, an AI-powered payment optimization suite trained on Adyen's global transaction dataset of over $1 trillion, giving businesses data-driven, tailored performance recommendations and the ability to test different payment configurations. It applies risk-based intelligence and automated conversion optimization across the full payments funnel, and automates fraud control to remove the operational burden of manual risk rules from fraud management teams while selecting payment routes with the best rates.

Reported business value

In the pilot with 60 enterprise businesses, Adyen Uplift delivered up to a 6% uplift in payment conversion rate, up to 5% lower payment processing costs in the U.S., and an 86% average reduction in manual fraud rules, with 35% of pilot customers eliminating manual rules entirely. Individual customers reported gains including a 2% conversion increase for On, a 10% increase in customer-initiated transaction conversion for Nord Security, and reduced operational workload from automated experiments at Indeed.