Uniphore

Modernizing Customer Engagement With Databricks and Uniphore

LastPass partnered with Databricks and Uniphore to transform their marketing data foundation, unifying web, CRM and behavioral signals into a composable CDP. Within six months, LastPass activated audience targeting, trialist reactivation and improved suppression lists, achieving a 66% reduction in paid social purchase cost per acquisition and 50% reduction in trial cost per acquisition.

LastPassDatabricks · Uniphore · Delta Sharing