Snowplow Behavioral Data Platform

1 use case using this technology

1published use cases

1industry

0countries on record

Predictive Analytics

top AI capability

Evidence mix: High 1 · Medium 0 · Low 0 — bands are computed from each record's evidence signals.

RetailRecommendation & PersonalizationPredictive Analytics

Global fashion leader increases revenue with better data

Burberry combined the Databricks Data + AI Platform with Snowplow's Behavioral Data Platform to build a real-time AI-Ready Customer 360 from website clickstream data, replacing daily data batches. The platform runs 40 personalized machine learning models covering product recommendations, propensity scoring and customer lifetime value, cutting clickstream data latency by 99% and extending cookie duration 52x, letting in-store client advisors see customers' recent online behavior on mobile devices to deliver personalized service.

BurberryDatabricks Data + AI Platform · Delta Lake · Agent Bricks +2