dbt

6 use cases using this technology · by dbt Labs

6published use cases

3industries

2countries on record

Predictive Analytics

top AI capability

Evidence mix: High 6 · Medium 0 · Low 0 — bands are computed from each record's evidence signals.

Industry

Country

6 use cases

Technology & SoftwareConversational AI

Aktify uses data platform to fine-tune conversational AI sales agents

Aktify provides clients with conversational AI agents that conduct thousands of simultaneous SMS sales conversations with prospects, with average customers generating $227,000 in annual revenue and a 19x ROI. To fine-tune these AI agents to client needs, Aktify's data team uses the Databricks Data + AI Platform and dbt to analyze massive data volumes and uncover insights on where prospects drop off the chat funnel, democratizing data access across the organization. This reduced data engineering hours by 80%, cut new employee onboarding time by 95%, and saved six figures annually in IT operational costs.

AktifyDatabricks SQL · Delta Lake · dbt

RetailRecommendation & PersonalizationPredictive Analytics

Global fashion leader increases revenue with better data

Burberry combined the Databricks Data + AI Platform with Snowplow's Behavioral Data Platform to build a real-time AI-Ready Customer 360 from website clickstream data, replacing daily data batches. The platform runs 40 personalized machine learning models covering product recommendations, propensity scoring and customer lifetime value, cutting clickstream data latency by 99% and extending cookie duration 52x, letting in-store client advisors see customers' recent online behavior on mobile devices to deliver personalized service.

BurberryDatabricks Data + AI Platform · Delta Lake · Agent Bricks +2

Technology & SoftwareMachine Learning

hipages simplifies home improvements with targeted customer engagement via Databricks

Australian tradie marketplace hipages consolidated three legacy data warehouses (MySQL, Redshift, Athena) into a single Databricks lakehouse with Databricks SQL, Kafka CDC ingestion and dbt, achieving 100% uptime on its key Job Estimator report versus its prior Redash setup and projecting thousands of dollars in annual infrastructure savings.

hipages· AustraliaDatabricks SQL · Delta Lake · Unity Catalog +2

Financial ServicesPredictive Analytics

Kard Drives Customer Loyalty

Kard, a commerce media network for retail, restaurant and convenience brands, adopted the Databricks Data + AI Platform to unify data engineering, analytics and governance after legacy systems struggled with billions of transactions. Ingestion of 4 billion transactions dropped from weeks to an hour, and Kard estimates Databricks is 10x more cost-effective than their legacy MongoDB infrastructure.

KardDatabricks · Delta Lake · Unity Catalog +6

Financial ServicesMachine Learning

AXA Japan Unifies Data and Modernizes Analytics with Databricks

AXA Japan, formed through the integration of its life and property & casualty insurance businesses under the OneAXA transformation, consolidated multiple legacy data lakes and Redshift/Oracle-based systems into a single governed lakehouse on Databricks, using a lift-and-shift approach with automated code conversion of legacy ETL logic into dbt models on Databricks SQL. Unity Catalog centralizes access governance across business units. AXA Japan reports up to 60% lower warehouse costs, 70% lower ETL costs for migrated workloads, and roughly 40% faster development after retiring legacy systems, and is now building toward production machine learning use cases spanning fraud detection to customer support automation on the same platform.

AXA JapanDatabricks SQL · Unity Catalog · dbt

Financial ServicesConversational AIPredictive Analytics

Transforming Data Into Member Value: Building a Modern Data Ecosystem

Nationwide Building Society, the UK's largest building society managing £367.9 billion in assets, implemented the Databricks Data + AI Platform in 12 months to consolidate 17 of its 19 data warehouses into a single governed lakehouse on Azure. The platform uses Unity Catalog for governance across more than 5,000 internal users, MLflow for model management, and AI/BI Genie for natural-language queries, supporting personalization, fraud prevention and regulatory reporting for over 24.5 million customers.

Nationwide Building Society· United KingdomUnity Catalog · MLflow · Delta Lake +2