Oracle Marketing

Federal Bank lifts campaign engagement 50% with AI-driven marketing automation

Federal Bank, a prominent private-sector bank in India with more than 1,500 branches, adopted Oracle Sales and Oracle Marketing to replace slow, manual, batch-based customer engagement processes and fragmented customer views. With more timely, relevant, and personalized campaigns powered in part by AI-driven automation, the bank achieved 50% higher campaign engagement rates and a 40% improvement in email open rates, while the bank's Chief Marketing Officer credited AI-driven automation with saving the bank millions of rupees and enabling it to operate with a leaner team.