Travel & HospitalityRecommendation & Personalization
TMAP Mobility Powers Smarter, Safer Travel
TMAP Mobility
TMAP Mobility, Korea's leading mobile navigation service with over 25 million subscribers and adoption in more than 95% of domestic vehicles, adopted the Databricks Platform to address data access and governance roadblocks that stalled AI-driven personalization efforts. Using Genie Space, non-data specialists can now explore and analyze data with natural language, and Unity Catalog provides granular permission management and column masking. As of September 2025, the analytics team receives 68% fewer simple data extraction requests, and approximately 48% of all employees can directly explore and utilize data. TMAP processes more than 7.3 billion mobility data points annually and used the Recommendation Engines Solution Accelerator to prototype and deploy scalable recommendation models faster.
