CommerceIQ Retail Media Management

Eggland's Best drives double-digit online unit sales growth with CommerceIQ AI-powered retail media management

Eggland's Best partnered with CommerceIQ to implement an AI-powered Retail Media Management strategy at one of its largest national retailers, refining advertising bid structures and keyword strategies guided by incremental ROAS (iROAS) metrics. The approach targeted consumers open to upgrading their egg choices and shifted retail media investment from generic keywords to detailed nutrient- and cooking-behavior terms. Results included up to a 33% increase in new customer engagement, high single-digit ROAS, and double-digit growth in online unit sales.