Eggland's Best drives double-digit online unit sales growth with CommerceIQ AI-powered retail media management
Eggland's Best · United States
Eggland's Best partnered with CommerceIQ to implement an AI-powered Retail Media Management strategy at one of its largest national retailers, refining advertising bid structures and keyword strategies guided by incremental ROAS (iROAS) metrics. The approach targeted consumers open to upgrading their egg choices and shifted retail media investment from generic keywords to detailed nutrient- and cooking-behavior terms. Results included up to a 33% increase in new customer engagement, high single-digit ROAS, and double-digit growth in online unit sales.
Overview
Eggland's Best partnered with CommerceIQ to implement an AI-powered Retail Media Management strategy at one of its largest national retailers, refining advertising bid structures and keyword strategies guided by incremental ROAS (iROAS) metrics. The approach targeted consumers open to upgrading their egg choices and shifted retail media investment from generic keywords to detailed nutrient- and cooking-behavior terms. Results included up to a 33% increase in new customer engagement, high single-digit ROAS, and double-digit growth in online unit sales.
The challenge
In a competitive, low-cost commodity market, Eggland's Best needed to differentiate its product while navigating the complexity of selling everywhere from local grocery stores to national chains. The brand lacked the deep insights necessary to optimize performance and advertising investments across retail media platforms in real time, and tight budget constraints required a new commerce strategy that could move more units without overspending on consumer acquisition costs.
The solution
Eggland's Best partnered with CommerceIQ to implement an AI-powered Retail Media Management strategy at one of its largest national retailers, refining advertising bid structures and keyword strategies guided by incremental ROAS (iROAS) and traditional ROAS metrics. The brand shifted retail media investment from basic terms like "brown eggs" or "white eggs" to more detailed terms involving specific nutrients and cooking behaviors, targeting consumers open to upgrading their egg choices, and expanded the strategy into thousands of digital points of distribution across retail partners.
Reported business value
Results included up to a 33% increase in new customer engagement, high single-digit ROAS, and double-digit growth in online unit sales, along with increased ad spend efficiency and a return to growth in both online and in-store sales.
Sources
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