Consumer GoodsGenerative AIConversational AI
Coca-Cola brings its iconic Santa into the future with an AI-powered avatar
Coca-Cola
Coca-Cola created an AI-powered avatar of its iconic Santa character that talks with consumers in real time, using Microsoft Foundry, Azure Speech in Foundry Tools, and Azure Cosmos DB. The avatar launched in 26 languages and spread across 43 countries, generating over 1 million consumer engagements.