Technology & SoftwareAgentic AIGenerative AINatural Language Processing
Supermetrics: Helping Marketers Redefine Efficiency with AI-Powered Data Analysis
Supermetrics
Supermetrics, a Finland-based marketing intelligence platform serving 15,000+ customers across 132 countries, built an AI agent on Google Cloud using Vertex AI Agent Builder and the Agent Development Kit (ADK) that autonomously manages data connections, fixes pipeline errors, and analyzes campaign performance in real time, suggesting new creative options using Imagen. The agent automates the weekly marketing reporting cycle that previously took performance marketers up to four hours, reclaiming over 15 hours per month per marketer for strategy and creative testing. The system uses a central AI agent that interprets natural language requests and delegates tasks to sub-agents, and stores 'core memories' of user preferences for personalized context.
