Amazon Translate

Amazon Translate is a neural machine translation service that delivers fast, high-quality, affordable, and customizable language translation, letting users localize content for diverse global users and translate and analyze large volumes of text to enable cross-lingual communication. It offers high quality, continually improving translations, batch and real-time translation via a single API call, and customization to define brand names, model names and other unique terms. Use cases include translating high volumes of user-generated content such as social media feed stories, profile descriptions and comments in real time; analyzing sentiment toward a brand, product or service across multiple languages; and adding real-time translation within chat, email, helpdesk and ticketing applications so an English-speaking agent can communicate with customers across multiple languages.

Official product page

3published use cases

3industries

2countries on record

Conversational AI

top AI capability

Evidence mix: High 3 · Medium 0 · Low 0 — bands are computed from each record's evidence signals.

Industry

Country

3 use cases

RetailConversational AIGenerative AI

Tapestry Collects Feedback from Thousands of Store Associates Using AWS

Luxury retailer Tapestry built a generative AI engine on Amazon Bedrock, Amazon Transcribe and Amazon Translate to power Tell Rexy, a feedback app for store associates, and Ask Rexy, a chatbot for corporate analysts, collecting close to 30,000 feedback pieces in a year and speeding generative AI application development by 10 times.

Tapestry· United StatesAmazon Bedrock · Amazon Transcribe · Amazon Translate

Travel & HospitalityAgentic AIConversational AI

Transforming customer service with agentic AI and Amazon Nova at Ryanair

Ryanair, Europe's largest airline, built a customer service AI assistant on Amazon Bedrock AgentCore powered by Amazon Nova 2 Lite, working with AWS Partner Cation Consulting, to replace an earlier architecture of 12 domain-specific agents with a single consolidated agent. The assistant handles 120,000 daily chat interactions across seven languages with an 80% containment rate and 94% accuracy, cut response latency from 18 seconds to 2.9 seconds, and combined with Amazon Connect voice automation has reduced customer service agents per passenger carried by 70% while saving over 500,000 agent hours.

RyanairAmazon Bedrock AgentCore · Amazon Nova 2 Lite · Amazon Connect +1

Government & Public SectorNatural Language Processing

City of Edinburgh Council cuts translation costs by 90% using Amazon Translate with AWS Partner City Trax

The City of Edinburgh Council, which provides services to over 500,000 residents including more than one in five who speak English as a second language, worked with AWS Partner City Trax to deploy an AI-powered document translation solution using Amazon Translate inside the council's secure AWS environment, with data residing in the UK to meet public sector data compliance standards. City Trax implemented the solution in 10 days, and within weeks 16 members of the customer services team were using it to translate documents into 75 languages within minutes. The council reduced translation costs from as much as £55 per document to £0.07, saving around £39,000 in fees within 10 months of going live, and cut translation delivery times from one week to 24 hours. Human translators still handle documents relating to legal processes as required by UK law.

City of Edinburgh Council· United KingdomAmazon Translate