{"slug":"wyndham-hotels-resorts-builds-agentic-enterprise-with-salesforce-data-360-and-agentforce","url":"https://findausecase.com/use-cases/wyndham-hotels-resorts-builds-agentic-enterprise-with-salesforce-data-360-and-agentforce","title":"Wyndham Hotels & Resorts builds Agentic Enterprise with Salesforce Data 360 and Agentforce","description":"Wyndham Hotels & Resorts, which supports approximately 8,400 properties, used Salesforce Data 360, MuleSoft, Informatica, and Agentforce Service to create Wyndham Reservations Guest 360, a unified real-time guest record giving service reps access to reservation history, loyalty status, preferences, and sentiment plus AI-powered recommendations. Wyndham also launched agentic self-service support for franchise owners through the Wyndham Community online owner portal. Results included a 5% increase in Wyndham Rewards enrollment, 21% faster service conversations year-over-year, 20% autonomous resolution of franchisee inquiries, and a 25% reduction in contact center call volume.","company":"Wyndham Hotels & Resorts","industry":"Travel & Hospitality","aiCapabilities":["Recommendation & Personalization","Intelligent Automation"],"technology":["Salesforce Data 360","MuleSoft","Informatica","Agentforce Service"],"deployment":"Unknown","problemStatement":"Wyndham Hotels & Resorts is one of the world's largest hotel franchising companies, supporting approximately 8,400 properties and millions of guests worldwide. As their business grew, siloed guest data, duplicate records, and phone-based franchise owner support made it harder to deliver fast, personalized service.","solutionApproach":"Wyndham used Salesforce Data 360, MuleSoft, Informatica, and Agentforce Service to create Wyndham Reservations Guest 360, a single, trusted, real-time record of every guest, giving service reps access to reservation history, loyalty status, preferences, and sentiment in one place along with AI-powered recommendations to personalize conversations and identify revenue opportunities. Wyndham also launched agentic support for franchise owners: instead of calling and potentially waiting on hold, franchisees get instant assistance with routine needs from Agentforce via the Wyndham Community online owner portal.","businessValue":"Results included a 5% increase in Wyndham Rewards enrollment, 21% faster service conversations year-over-year, 20% autonomous resolution of franchisee inquiries, and a 25% reduction in contact center call volume.","evidence":{"band":"high"},"sourceUrl":"https://www.salesforce.com/customer-stories/wyndham/","dates":{"publishedAt":"2026-08-17T00:59:45.839Z","publishedAtSource":"ledger","updatedAt":"2026-08-26T10:50:54.454Z"},"license":"Open for reading and citing with a link to https://findausecase.com/use-cases/wyndham-hotels-resorts-builds-agentic-enterprise-with-salesforce-data-360-and-agentforce. Bulk republication requires permission."}