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Title

Wyndham Hotels & Resorts builds Agentic Enterprise with Salesforce Data 360 and Agentforce

quote · high
Wyndham’s Agentic Enterprise turns trusted, real-time data into faster service and stronger loyalty | Salesforce Skip to content Share the story Wyndham’s Agentic Enterprise turns…

Description

Wyndham Hotels & Resorts, which supports approximately 8,400 properties, used Salesforce Data 360, MuleSoft, Informatica, and Agentforce Service to create Wyndham Reservations Guest 360, a unified real-time guest record giving service reps access to reservation history, loyalty status, preferences, and sentiment plus AI-powered recommendations. Wyndham also launched agentic self-service support for franchise owners through the Wyndham Community online owner portal. Results included a 5% increase in Wyndham Rewards enrollment, 21% faster service conversations year-over-year, 20% autonomous resolution of franchisee inquiries, and a 25% reduction in contact center call volume.

derived · high
…d franchise owner support made it harder to deliver fast, personalized service. With Data 360 , MuleSoft , Informatica , and Agentforce Service , Wyndham created Wyndham Reservations Guest 360, a single, trusted, real-time record of every guest. Service reps can now access reservation history, loyalty status, preferences, a…

Company

Wyndham Hotels & Resorts

quote · high
…rusted, real-time data into faster service and stronger loyalty Share the story Wyndham Hotels & Resorts is one of the world's largest hotel franchising companies, supporting approximately 8,400 properties and millions of guests worldwide. As their business grew, siloed guest data, duplicate records, and phone-based f…

Industry

Travel & Hospitality

classification · high
…tine calls and freeing reps for complex inquiries. Learn more About the Company Wyndham Hotels & Resorts is one of the world's largest hotel franchising companies, welcoming millions of guests at approximately 8,400 properties across 25 brands. Get started Success stories Explore how other leaders are building Agentic Ente…

Problem

Wyndham Hotels & Resorts is one of the world's largest hotel franchising companies, supporting approximately 8,400 properties and millions of guests worldwide. As their business grew, siloed guest data, duplicate records, and phone-based franchise owner support made it harder to deliver fast, personalized service.

derived · high
…tely 8,400 properties and millions of guests worldwide. As their business grew, siloed guest data, duplicate records, and phone-based franchise owner support made it harder to deliver fast, personalized service. With Data 360 , MuleSoft , Informatica , and Agentforce Service , Wyndham creat…

Solution

Wyndham used Salesforce Data 360, MuleSoft, Informatica, and Agentforce Service to create Wyndham Reservations Guest 360, a single, trusted, real-time record of every guest, giving service reps access to reservation history, loyalty status, preferences, and sentiment in one place along with AI-powered recommendations to personalize conversations and identify revenue opportunities. Wyndham also launched agentic support for franchise owners: instead of calling and potentially waiting on hold, franchisees get instant assistance with routine needs from Agentforce via the Wyndham Community online owner portal.

derived · high
…t for franchise owners. Now instead of calling and potentially waiting on hold, franchisees get instant assistance with routine needs from Agentforce via the Wyndham Community online owner portal. The results 5 % increase in Wyndham Rewards enrollment 21 % faster service conv…

Business value

Results included a 5% increase in Wyndham Rewards enrollment, 21% faster service conversations year-over-year, 20% autonomous resolution of franchisee inquiries, and a 25% reduction in contact center call volume.

quote · high
…eeds from Agentforce via the Wyndham Community online owner portal. The results 5 % increase in Wyndham Rewards enrollment 21 % faster service conversations YoY 20 % autonomous resolution of franchisee inquiries 25 % reduction in contact center call volume Explore Wyndham’s solution From siloed records to unified profiles with Data 36…

Technology

Salesforce Data 360, MuleSoft, Informatica, Agentforce Service

classification · high
…d franchise owner support made it harder to deliver fast, personalized service. With Data 360 , MuleSoft , Informatica , and Agentforce Service , Wyndham created Wyndham Reservations Guest 360, a single, trusted, real-time…

AI capabilities

Recommendation & Personalization, Intelligent Automation

classification · medium
…rvation history, loyalty status, preferences, and sentiment in one place, while AI-powered recommendations help personalize conversations and identify revenue opportunities. Wyndham also launched agentic support for franchise owners. Now instead of call…
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14 Aug 2026, 09:37 UTC
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b27a54f6b456e4826b29551821791ac440ab0e6db51ac269e3d44bddc3e373f2