{"slug":"virtual-human-meets-virtual-studio-ai-powers-text-to-video-for-broadcast","url":"https://findausecase.com/use-cases/virtual-human-meets-virtual-studio-ai-powers-text-to-video-for-broadcast","title":"Virtual Human Meets Virtual Studio: AI Powers Text-To-Video for Broadcast","description":"Hour One built the self-service platform Reals, which lets broadcasters automatically turn text into fully-produced videos with lifelike virtual presenters and virtual sets, accelerated by NVIDIA GPUs, CUDA and cuDNN. Customers include Berlitz, NBC Universal and DreamWorks. German sports site RAN used Hour One's 3D templates to create an immersive Sports News video series, and 24-hour broadcaster DeFiance Media built its own virtual news anchor, Raxana, using Hour One's platform.","company":"Hour One","industry":"Media & Entertainment","aiCapabilities":["Computer Vision","Generative AI"],"technology":["NVIDIA CUDA","NVIDIA cuDNN","NVIDIA RTX"],"deployment":"Unknown","problemStatement":"Broadcasters needed an easier, faster and more cost-effective way to generate professional video content and virtual presenters at scale, compared to traditional video production.","solutionApproach":"Hour One built the self-service platform Reals, which lets broadcasters automatically turn text into fully-produced videos with lifelike virtual presenters and virtual sets by choosing a layout, selecting a character, and entering text. The platform is accelerated by NVIDIA GPUs, CUDA and cuDNN frameworks for both AI model training/inference and 3D rendering, and Hour One is a member of the NVIDIA Inception startup program.","businessValue":"Hour One's customers include Berlitz, NBC Universal and DreamWorks. German sports site RAN used Hour One's 3D templates to create an immersive Sports News video series, generating a new, more engaging content format for fans. 24-hour broadcaster DeFiance Media built its own virtual news anchor, Raxana, using Hour One's platform, avoiding the cost of a physical studio and human anchor.","evidence":{"band":"high"},"sourceUrl":"https://www.nvidia.com/en-us/case-studies/virtual-human-meets-virtual-studio-ai-powers-text-to-video-for-broadcast","dates":{"publishedAt":"2026-08-20T09:05:45.314Z","publishedAtSource":"pipeline","updatedAt":"2026-08-26T09:41:58.754Z"},"license":"Open for reading and citing with a link to https://findausecase.com/use-cases/virtual-human-meets-virtual-studio-ai-powers-text-to-video-for-broadcast. Bulk republication requires permission."}