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Title
Virgin Australia modernizes data infrastructure on Databricks to improve baggage handling and loyalty
…n Australia CUSTOMER STORY Delivering sky-high experiences for global travelers Virgin Australia enhances air travel from check-in to arrival with Databricks 90% faster deployment of ML models 75% increase in real-time data availability…
Description
Virgin Australia replaced a constrained on-premises data warehouse with the Databricks Data + AI Platform, implementing a Delta Lake medallion architecture with MLflow and Unity Catalog to power recommendation engines and propensity models, achieving a 75% increase in real-time data availability, 50% decrease in data ingestion time, 90% faster ML model deployment, and a 44% reduction in mishandled baggage.
…id Virgin Australia achieve on Databricks? By adopting the Databricks Platform, Virgin Australia increased real-time data availability by 75%, reduced data ingestion times by 50%, accelerated ML model deployment by 90%, and improved operational outcomes, reducing mishandled baggage by 44%. Share this post Details Industry : Marketing , Travel and Hospitality Use Case…
Company
Virgin Australia
…baggage Watch video With an ambition to be the most-loved airline in Australia, Virgin Australia is committed to creating wonderful travel experiences for their 19 million-plus customers and more than 12 million Velocity Frequent Flyer members. Historically, teams h…
Problem
Virgin Australia's data was siloed and managed separately across teams, and a constrained legacy on-premises data warehouse with disparate ETL tools caused inconsistent information, communication gaps and slow operational decision-making.
…ed to significant challenges with the execution of such an approach. Worse yet, the airline’s fragmented and siloed data caused commutation gaps, inconsistent information and complicated decision-making. Virgin Australia was dealing with the limitations of legacy data infrastructure…
Solution
Virgin Australia implemented the Databricks Data + AI Platform on AWS with a Delta Lake medallion architecture (bronze/silver/gold layers), replaced SAS with MLflow to manage the ML lifecycle for recommendation engines and propensity models, added Unity Catalog for governance and federated queries, and plugged in Power BI for reporting and Databricks Assistant/Genie Code to boost productivity.
…ment throughout the machine learning (ML) lifecycle. Previously reliant on SAS, Virgin Australia leveraged MLflow to revolutionize the team’s approach to ML lifecycle management. In turn, it assisted them in the creation and deployment of extensible, reusabl…
Business value
Virgin Australia achieved a 75% increase in real-time data availability, a 50% decrease in data ingestion time, 90% faster deployment of ML models, and a 44% reduction in mishandled baggage.
…id Virgin Australia achieve on Databricks? By adopting the Databricks Platform, Virgin Australia increased real-time data availability by 75%, reduced data ingestion times by 50%, accelerated ML model deployment by 90%, and improved operational outcomes, reducing mishandled baggage by 44%. Share this post Details Industry : Marketing , Travel and Hospitality Use Case…
Industry
Travel & Hospitality
…erational outcomes, reducing mishandled baggage by 44%. Share this post Details Industry : Marketing , Travel and Hospitality Use Case : Data Science , Data Warehousing Cloud : AWS Product : Delta Lake , U…
Technology
Databricks Data + AI Platform, Delta Lake, Unity Catalog, MLflow, Power BI, Databricks Assistant
…, Travel and Hospitality Use Case : Data Science , Data Warehousing Cloud : AWS Product : Delta Lake , Unity Catalog Ready to get started? Try Databricks for free Learn more about our product Talk…
…n. Now, Virgin Australia is leveraging their full Databricks tech stack, having plugged in tools like Power BI for dynamic data visualization and reporting. The data teams have also begun experimenting with AI-generated comments within…
…ith AI-generated comments within Unity Catalog to streamline data ingestion and Databricks Assistant — an AI-powered assistant that helps with Databricks Notebooks and more — to optimize code and boost productivity. Overall, the travel industr…
Use case type
Personalisation
…Lflow to revolutionize the team’s approach to ML lifecycle management. In turn, it assisted them in the creation and deployment of extensible, reusable models that facilitated solutions, like recommendation engines and propensity models, that greatly enhanced the business’ analytics capabilities. Last but not least…
Headline outcome
…90% faster deployment of ML models 75% increase in real-time data availability 44% decrease in mishandled baggage Watch video With an ambition to be the most-loved airline in Australia, Virgin…
AI capabilities
Predictive Analytics, Generative AI
…and deployment of extensible, reusable models that facilitated solutions, like recommendation engines and propensity models, that greatly enhanced the business’ analytics capabilities. Last but not least, Unity Catalog was soon added to provide data governance an…
Deployment model
cloud
…: Marketing , Travel and Hospitality Use Case : Data Science , Data Warehousing Cloud : AWS Product : Delta Lake , Unity Catalog Ready to get started? Try Databricks for f…
Deployment options
cloud
…: Marketing , Travel and Hospitality Use Case : Data Science , Data Warehousing Cloud : AWS Product : Delta Lake , Unity Catalog Ready to get started? Try Databricks for f…
