Source proof for Unifying Data Silos to Power Global Personalization

Unifying Data Silos to Power Global Personalization | Databricks Skip to main content Login Why Databricks Discover For App Develop…

…rity and Trust Ready to get started? Get a Demo Login Contact Us Try Databricks Customer Stories / CASETiFY CUSTOMER STORY Celebrating creativity across phone cases and accessories Double…

…stems and weak pipelines, CASETiFY turned to the Databricks Data + AI Platform. By adopting a centralized architecture, the team unified their data lake and warehouse into a single source of truth built on Delta Lake. This eliminated the need for complex extract, transform, load (ETL) processes,…

…. The enhanced scalability turned once-impossible tasks into routine processes, fueling innovation in personalization, behavioral segmentation, customer lifetime value (CLV) prediction and marketing mix modeling. Just as essential, Databricks transformed how CASETiFY’s data teams work toget…

…ision. Most importantly, Databricks has positioned CASETiFY to innovate faster. Generative AI is being embedded into workflows, from customer service tools that auto-suggest replies to executive dashboards that automatically summarize complex reports. Jason said, “Databricks provides the unified data intelligence to understand wh…

…ion decisions based on real-time insights rather than intuition. Operationally, CASETiFY reduced data transformation costs by 20% with serverless workflows that eliminate the need to provision and manage clusters manually. The increase in efficiency has dramatically accelerated time to insights across…

…oss more than 150 countries, the complexity of their data grew just as rapidly. Marketing performance metrics lived in ad platforms like Meta and TikTok, transactional data was isolated in internal databases and behavioral data was locked in Google Analytics. With each system operating independently, teams lacked a unified view of the cu…

…stems and weak pipelines, CASETiFY turned to the Databricks Data + AI Platform. By adopting a centralized architecture, the team unified their data lake and warehouse into a single source of truth built on Delta Lake. This eliminated the need for complex extract, transform, load (ETL) processes,…

…d advanced analytics and AI at the scale of CASETiFY’s global business demands. Elastic compute capabilities allowed the company to run millions of SKU-level models in parallel during critical product launches. At the same time, Databricks SQL and Databricks accelerated the team’s ability…

…t as essential, Databricks transformed how CASETiFY’s data teams work together. Analysts, engineers and data scientists can now collaborate in shared, multi-language notebooks, working on the same live data while using their preferred tools. “The shared notebook environment has replaced the inefficient, sequential workf…

…FY has achieved measurable business gains across revenue, efficiency and speed. Personalization and customer segmentation powered by a single source of truth have directly contributed to a year-over-year double-digit growth in repeat customer revenue. Marketing mix modeling has delivered a 10–15% improvement in budget efficiency,…

…contributed to a year-over-year double-digit growth in repeat customer revenue. Marketing mix modeling has delivered a 10–15% improvement in budget efficiency, enabling managers to make informed allocation decisions based on real-time ins…

…ion decisions based on real-time insights rather than intuition. Operationally, CASETiFY reduced data transformation costs by 20% with serverless workflows that eliminate the need to provision and manage clusters manually. The increase in efficiency has dramatically accelerated time to insights across…

…iciency has dramatically accelerated time to insights across the business, with Tableau dashboards — once barely used — now driving over 5,000 weekly views. Commercial teams across marketing, retail and operations rely on these dashboar…

…ion decisions based on real-time insights rather than intuition. Operationally, CASETiFY reduced data transformation costs by 20% with serverless workflows that eliminate the need to provision and manage clusters manually. The increase in efficiency has dramatically accelerated time to insights across…

…omer interaction is informed by data and powered by AI. Share this post Details Industry : Marketing , Retail and Consumer Goods Use Case : Analytics and Business Intelligence , Application Development , Arti…

…Orchestration , Data + AI Platform , Data Sharing and Collaboration Cloud : AWS Product : Agent Bricks , Databricks SQL , Delta Lake , Unity Catalog Ready to get started? Try Databricks for free Talk to an expert Why Databricks…

…ing Databricks, CASETiFY unified their data on a single lakehouse architecture, unlocking AI-driven insights, marketing mix modeling and next-generation personalization. Today, CASETiFY can lead the creation of new customer trends, empower teams wi…

…oss more than 150 countries, the complexity of their data grew just as rapidly. Marketing performance metrics lived in ad platforms like Meta and TikTok, transactional data was isolated in internal databases and behavioral data was…

…. The enhanced scalability turned once-impossible tasks into routine processes, fueling innovation in personalization, behavioral segmentation, customer lifetime value (CLV) prediction and marketing mix modeling. Just as essential, Databricks transformed how CASETiFY’s data teams work toget…

…stems and weak pipelines, CASETiFY turned to the Databricks Data + AI Platform. By adopting a centralized architecture, the team unified their data lake and warehouse into a single source of truth built on Delta Lake. This eliminated the need for complex extract, transform, load (ETL) processes,…

…stems and weak pipelines, CASETiFY turned to the Databricks Data + AI Platform. By adopting a centralized architecture, the team unified their data lake and warehouse into a single source of truth built on Delta Lake. This eliminated the need for complex extract, transform, load (ETL) processes,…