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Title
TELUS builds its Fuel iX generative AI platform on Google Cloud
…ccuracy of query results by leveraging Anthropic's Claude for parallel tool use TELUS built its generative AI platform, Fuel iX™, on Google Cloud to give its team members a choice of curated AI models, like Anthropic's Claude…
Description
Canadian telecom TELUS built Fuel iX, a proprietary generative AI platform on Google Cloud, giving more than 57,000 team members secure access to 40+ AI models, including Anthropic's Claude and Google's Gemini via Vertex AI. Employees have created over 13,000 custom AI solutions and 47 large-scale gen AI products, driving more than $90 million in benefits and 500,000+ hours of time savings to date, and TELUS's engineering teams now ship code 30% faster. TELUS extended Fuel iX to power its customer-facing GenAI support tool, which became the first gen AI tool in the world internationally certified in Privacy by Design.
…on and engineering excellence with AI Get started for free Google Cloud Results Empowering 57,000+ team members with safe and secure access to AI, unleashing unprecedented innovation with 13,000+ custom AI solution created Ac…
…ummarizing reports to helping engineers with complex coding and analyzing data. TELUS chose a flexible design that allows users to choose from 40+ leading AI models and vendors on a single, secure interface. Every time a model gets updated or changed, it is instantly and securely availa…
…AI, unleashing unprecedented innovation with 13,000+ custom AI solution created Achieving transformative results with 47 large-scale gen AI products driving over $90 million in benefits to date Delivering 500,000+ hours in time savings, with 40 minutes saved per AI interac…
…ith 47 large-scale gen AI products driving over $90 million in benefits to date Delivering 500,000+ hours in time savings, with 40 minutes saved per AI interaction Accelerating product development and shipping code 30% faster using AI Improvin…
…was so successful internally that TELUS made it available to customers as well. Last year, Fuel iX powered TELUS' Customer Support Tool, which became the first gen AI tool in the world to be internationally certified in Privacy by Design , reflecting TELUS' commitment to building AI solutions that prioritize data pr…
Company
TELUS
…KE and Cloud Run — that's the magic. Justin Watts Distinguished Engineer, TELUS TELUS operates around a simple but important goal: to unleash the power of technology to deliver the best solutions to its global customers at home, in the workplace and on the go. When generative AI first emerged, TELUS saw a monumental opportunity to empower…
Country
Canada
…are, agriculture, security, and digital solutions. Industry: Telecommunications Location: Canada Products: Vertex AI , Gemini About Google Cloud partner- Anthropic Anthropic is…
Industry
Telecommunications
…s telecommunications, healthcare, agriculture, security, and digital solutions. Industry: Telecommunications Location: Canada Products: Vertex AI , Gemini About Google Cloud partner- Anthr…
Problem
When generative AI first emerged, TELUS saw an opportunity to give its global workforce of over 100,000 team members safe and secure access to AI. The challenge wasn't simply whether to adopt AI, but building a long-term strategy that could evolve with rapidly changing technology while maintaining the data privacy, control and customer trust TELUS is known for, so rather than committing to a single AI model, TELUS needed a flexible way to let employees choose the best model for the task at hand.
…mers at home, in the workplace and on the go. When generative AI first emerged, TELUS saw a monumental opportunity to empower its diverse global workforce of over 100,000 team members with safe and secure AI access. The challenge wasn't simply whether to adopt AI, but to build a long-term strat…
…e maintaining the data privacy, control, and customer trust TELUS is known for. Instead of committing to a single AI model, TELUS built a proprietary in-house platform, now known as Fuel iX , that acts as a gateway where TELUS employees can select…
Solution
TELUS built Fuel iX, a proprietary in-house generative AI platform on Google Cloud, that acts as a gateway letting employees select the best model for a given task -- from generating content and summarizing reports to helping engineers with complex coding and analyzing data -- from a choice of 40+ leading AI models and vendors, including Anthropic's Claude and Google's Gemini on Vertex AI. New or updated models become available to all users instantly without new procurement or IT projects. Many employees access Fuel iX through chatbot interfaces integrated into tools they already use, such as Google Chat or Slack, and can use Claude's tool-calling abilities to search documentation, access Jira or analyze code in GitHub. Fuel iX was later extended externally to power TELUS's customer-facing GenAI support tool.
…customer trust TELUS is known for. Instead of committing to a single AI model, TELUS built a proprietary in-house platform, now known as Fuel iX , that acts as a gateway where TELUS employees can select the best model for any given task — from generating content and summarizing reports to helping engineers with complex coding and analyzing data. TELUS chose a flexible design that allows users to choose from 40+ leading AI m…
…ic's Claude and Gemini to support operations for TELUS and other organizations. Many team members access Fuel iX through intuitive chatbot interfaces seamlessly integrated into platforms they already use, such as Google Chat or Slack. They simply converse with the AI as they would with a colleague, asking questio…
…ures we can deliver on that promise. Justin Watts Distinguished Engineer, TELUS Claude's proficiency at intelligently selecting and using the right tool – whether searching documentation, accessing Jira, or analyzing code in GitHub – has been transformative for TELUS. "The Claude family of models on Vertex AI is really exceptional when it comes t…
Business value
Fuel iX gives more than 57,000 TELUS team members safe and secure AI access and has enabled over 13,000 custom AI solutions and 47 large-scale gen AI products, driving more than $90 million in benefits and over 500,000 hours of time savings (about 40 minutes saved per AI interaction) to date. TELUS's engineering teams now ship code 30% faster, and 90% of Fuel iX's AI model traffic runs through Vertex AI, powering thousands of use cases at around 100 billion tokens a month. Fuel iX also powers TELUS's customer-facing GenAI Customer Support Tool, which became the first gen AI tool in the world internationally certified in Privacy by Design.
…AI, unleashing unprecedented innovation with 13,000+ custom AI solution created Achieving transformative results with 47 large-scale gen AI products driving over $90 million in benefits to date Delivering 500,000+ hours in time savings, with 40 minutes saved per AI interac…
…users without the friction of new procurement processes or complex IT projects. This emphasis on flexibility and openness is why 90% of AI model traffic runs through Vertex AI, with Fuel iX connecting to models such as Anthropic's Claude and Gemini to support operations for TELUS and other organizations. Many team members access Fuel iX through intuitive chatbot interfaces seamlessl…
…AI solutions that prioritize data protection and user trust from the ground up. Fuel iX now powers thousands of use cases with 100 billion tokens a month, enabling over 13,000 custom AI solutions developed by team members across all departments. Empowering every team member to become a builder A key component to building Fu…
…vering 500,000+ hours in time savings, with 40 minutes saved per AI interaction Accelerating product development and shipping code 30% faster using AI Improving the quality and accuracy of query results by leveraging Anthropic's C…
AI capabilities
Generative AI, Agentic AI, Conversational AI
…essly integrated into platforms they already use, such as Google Chat or Slack. They simply converse with the AI as they would with a colleague, asking questions to troubleshoot IT issues, confirm project timelines, or generate meeting summaries. By embedding Fuel iX directly into the tools teams already rely on, TELUS drama…
…new tools or a thousand, it excels at picking the right one at the right time. This has been particularly powerful for parallel and multi-tool calling compound queries – that's where the magic happens." For instance, after enabling Claude to search the internet, Fuel iX was able t…
Technology
Fuel iX, Vertex AI, Claude, Gemini
…l tool use TELUS built its generative AI platform, Fuel iX™, on Google Cloud to give its team members a choice of curated AI models, like Anthropic's Claude and Google's Gemini on Vertex AI, inspiring engineering excellence and enterprise-wide productivity. Building en…
Deployment options
cloud
…ccuracy of query results by leveraging Anthropic's Claude for parallel tool use TELUS built its generative AI platform, Fuel iX™, on Google Cloud to give its team members a choice of curated AI models, like Anthropic's Claude…
Applicable regulations
Privacy by Design
…was so successful internally that TELUS made it available to customers as well. Last year, Fuel iX powered TELUS' Customer Support Tool, which became the first gen AI tool in the world to be internationally certified in Privacy by Design , reflecting TELUS' commitment to building AI solutions that prioritize data pr…
Implementation approach
TELUS first built Fuel iX as an internal platform, embedding it into everyday tools employees already used, such as Google Chat and Slack, then extended it externally last year to power TELUS's customer-facing GenAI Customer Support Tool.
…ic's Claude and Gemini to support operations for TELUS and other organizations. Many team members access Fuel iX through intuitive chatbot interfaces seamlessly integrated into platforms they already use, such as Google Chat or Slack. They simply converse with the AI as they would with a colleague, asking questio…
…was so successful internally that TELUS made it available to customers as well. Last year, Fuel iX powered TELUS' Customer Support Tool, which became the first gen AI tool in the world to be internationally certified in Privacy by Design , reflecting TELUS' commitment to building AI solutions that prioritize data pr…
Onboarding approach
TELUS drove adoption by embedding Fuel iX directly into chatbot interfaces inside tools employees already use, such as Google Chat and Slack, so team members could simply converse with the AI as they would a colleague rather than learning a new interface.
…oubleshoot IT issues, confirm project timelines, or generate meeting summaries. By embedding Fuel iX directly into the tools teams already rely on, TELUS dramatically accelerated adoption, empowering more team members to harness AI's transformative potential. "TELUS is such a large organization with so many facets that no matter what que…
…essly integrated into platforms they already use, such as Google Chat or Slack. They simply converse with the AI as they would with a colleague, asking questions to troubleshoot IT issues, confirm project timelines, or generate meeting summaries. By embedding Fuel iX directly into the tools teams already rely on, TELUS drama…
