{"slug":"skechers-personalizes-marketing-campaigns-by-integrating-uniphore-cdp-with-databricks","url":"https://findausecase.com/use-cases/skechers-personalizes-marketing-campaigns-by-integrating-uniphore-cdp-with-databricks","title":"Skechers personalizes marketing campaigns by integrating Uniphore CDP with Databricks","description":"Skechers integrated Uniphore's Customer Data Platform with the Databricks Data + AI Platform and Delta Lake to unify customer data across 180+ countries for AI-driven audience segmentation and omnichannel marketing, reducing campaign lead time from 2-8 weeks to 4-10 days and achieving a 324% increase in click-through rate, 68% reduction in cost per click, and 28% boost in return on ad spend.","company":"Skechers","industry":"Retail","aiCapabilities":["Recommendation & Personalization","Predictive Analytics"],"businessFunctions":["Marketing"],"technology":["Delta Lake","Apache Kafka"],"deployment":"Public Cloud","problemStatement":"Skechers' legacy data warehousing environment was not designed for its post-pandemic scale, making it increasingly challenging to manage vast volumes of customer data in real time across 180+ countries; the retailer needed to shift from a channel-centric to a customer-centric approach and lacked a comprehensive customer data platform to power targeted, omnichannel marketing.","solutionApproach":"Skechers integrated Uniphore's Customer Data Platform with the Databricks Data + AI Platform, using Kafka for batch and real-time data ingestion and Delta Lake to manage upserts and build reliable pipelines, giving marketers a 360-degree view of the customer to orchestrate omnichannel journeys and deliver targeted product recommendations and incentives.","businessValue":"Skechers cut campaign lead time from 2-8 weeks to 4-10 days and, on live campaigns, saw a 324% increase in click-through rate, a 68% reduction in cost per click and a 28% improvement in return on ad spend; its At-Risk email campaign saw a 65% increase in conversion rate, a 65% lift in click-through rate and a 55% boost in revenue per mille.","evidence":{"band":"high"},"sourceUrl":"https://www.databricks.com/customers/skechers","dates":{"publishedAt":"2026-09-30T05:49:06.545Z","publishedAtSource":"pipeline","updatedAt":"2026-09-30T05:49:06.545Z"},"license":"Open for reading and citing with a link to https://findausecase.com/use-cases/skechers-personalizes-marketing-campaigns-by-integrating-uniphore-cdp-with-databricks. Bulk republication requires permission."}