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Title
Skechers personalizes marketing campaigns by integrating Uniphore CDP with Databricks
…targeted recommendations that drive conversions in a resource-efficient manner. By integrating Uniphore ’s Customer Data Platform with the Databricks Data + AI Platform, Skechers empowered their marketers with data and artificial intelligence, resu…
Description
Skechers integrated Uniphore's Customer Data Platform with the Databricks Data + AI Platform and Delta Lake to unify customer data across 180+ countries for AI-driven audience segmentation and omnichannel marketing, reducing campaign lead time from 2-8 weeks to 4-10 days and achieving a 324% increase in click-through rate, 68% reduction in cost per click, and 28% boost in return on ad spend.
…targeting tools from Uniphore — have led to remarkable outcomes. These include a decrease in campaign lead time from 2–8 weeks to 4–10 days. With their live campaigns, they’ve seen a 324% increase in click-through rate…
…lead time from 2–8 weeks to 4–10 days. With their live campaigns, they’ve seen a 324% increase in click-through rate for Uniphore audiences compared to Skechers’ first-party audience lists, a 68% reduction in cost per click and a 28% improvement in return on ad spend…
Company
Skechers
…ick-through rate 68% Decrease in cost per click 28% Boost in return on ad spend Skechers has been at the forefront of the e-commerce industry, focusing on hyperpersonalized experiences to meet customer expectations better…
Industry
Retail
…gence capabilities at the heart of this transformative journey. Share this post Details Industry : Marketing , Retail and Consumer Goods Cloud : AWS Product : Delta Lake Ready to get started? Try Databricks for free Learn more about our product Talk…
Problem
Skechers' legacy data warehousing environment was not designed for its post-pandemic scale, making it increasingly challenging to manage vast volumes of customer data in real time across 180+ countries; the retailer needed to shift from a channel-centric to a customer-centric approach and lacked a comprehensive customer data platform to power targeted, omnichannel marketing.
…ated campaigns — to provide a seamless shopping experience across all channels. Since Skechers’ prior legacy data warehousing environment was not designed for its newfound scale, managing the vast volumes of data in real time became increasingly challenging. In response, Skechers invested in the Databricks Data + AI Platform for its uni…
Solution
Skechers integrated Uniphore's Customer Data Platform with the Databricks Data + AI Platform, using Kafka for batch and real-time data ingestion and Delta Lake to manage upserts and build reliable pipelines, giving marketers a 360-degree view of the customer to orchestrate omnichannel journeys and deliver targeted product recommendations and incentives.
…iverse data sources — whether through batch processing or real-time streaming — using technologies like Kafka to bring data into a manageable ecosystem, which allowed the data to flow through the lakehouse architecture. In other wo…
…emselves. We’re excited to move toward an integrated model soon,” said Agarwal. With Delta Lake, the Databricks data management layer, Skechers addressed issues like upserts (i.e., a database operation that merges the processes of updating and inserting…
Business value
Skechers cut campaign lead time from 2-8 weeks to 4-10 days and, on live campaigns, saw a 324% increase in click-through rate, a 68% reduction in cost per click and a 28% improvement in return on ad spend; its At-Risk email campaign saw a 65% increase in conversion rate, a 65% lift in click-through rate and a 55% boost in revenue per mille.
…line transactions, the Uniphore “At-Risk” campaign saw measurable improvements: a 65% increase in conversion rate, a 65% lift in click-through rate and a 55% boost in revenue per mille (thousand views). Additionally, revenue and online orders increased across all…
AI capabilities
Recommendation & Personalization, Predictive Analytics
…s, test various audiences to orchestrate sophisticated omnichannel journeys and deliver the right product recommendations and incentives to the right customer at the right time.” Plus, the ability to further operationalize Uniphore with Databricks increase…
…start delivering value for our marketing initiatives in six to nine months.” To assess and segment customers based on their predicted future value and activity levels, Skechers leveraged customer lifetime value and activity ratio scoring — pivota…
Business functions
Marketing
…ugh though, as they also needed a comprehensive customer data platform (CDP) to empower their marketers to build data-driven campaigns. The objective of these investments was to establish a holistic view of the cus…
Technology
Delta Lake, Apache Kafka
…emselves. We’re excited to move toward an integrated model soon,” said Agarwal. With Delta Lake, the Databricks data management layer, Skechers addressed issues like upserts (i.e., a database operation that merges the processes of updating and inserting…
…iverse data sources — whether through batch processing or real-time streaming — using technologies like Kafka to bring data into a manageable ecosystem, which allowed the data to flow through the lakehouse architecture. In other wo…
Deployment options
cloud
…gence capabilities at the heart of this transformative journey. Share this post Details Industry : Marketing , Retail and Consumer Goods Cloud : AWS Product : Delta Lake Ready to get started? Try Databricks for free Learn more about our product Talk…
Headline outcome
…lead time from 2–8 weeks to 4–10 days. With their live campaigns, they’ve seen a 324% increase in click-through rate for Uniphore audiences compared to Skechers’ first-party audience lists, a 68% reduction in cost per click and a 28% improvement in return on ad spend targeting Skechers Plus members and…
Use case type
Personalisation
…Demo Login Contact Us Try Databricks Customer Stories / Skechers CUSTOMER STORY Stepping into personalized experiences for every customer 324% Increase in click-through rate 68% Decrease in cost per click 28% Boost in…
