Siemens cuts lead response time from days to minutes with two Agentforce AI agents

Overview

Siemens deployed an engagement agent and a qualification agent on Salesforce Agentforce to handle its thousands of monthly inbound sales leads. The engagement agent sends personalized outreach and follow-up, while the qualification agent gathers budget, authority, need and timeline details through a chat and applies about 50 predefined rules built with Agent Script before routing qualified leads to sellers. The system gives 100% response coverage to roughly 2,500 in-scope leads a month across 132 countries, cutting response time from days to minutes with an 11% engagement rate and 6% qualification rate.

The challenge

Siemens' sellers received thousands of unqualified inbound leads each month from sources like software downloads and trade conferences; sorting through that demand took time away from selling, since sellers, many of them engineers with specialized expertise, had to research prospects and determine budget, authority, needs, and timeline before knowing which opportunities warranted follow-up, and without a consistent way to qualify every lead, some potential opportunities went unaddressed.

The solution

Siemens uses two AI agents powered by Agentforce: an engagement agent that sends personalized outreach within minutes of a trigger like a software download and follows up up to twice, and a qualification agent that chats with the prospect to confirm information and gather budget, authority, needs and timeline (BANT) answers, saving them to Sales Cloud. Agent Script pairs conversational AI with about 50 predefined deterministic rules to decide whether a lead is routed to a seller with a summary or politely closed out, while Data 360 harmonizes CRM, ERP, invoice and installed-base data (including via Salesforce Foundations and Snowflake) to give agents and sellers a shared account view.

Reported business value

Agentforce's round-the-clock availability has cut Siemens' lead response time from days to minutes, with 100% process coverage of approximately 2,500 in-scope inbound leads per month across 132 countries; the agents have driven an 11% engagement rate, a 6% qualification rate, and 80% of interactions earn a Good or Very Good rating, giving sellers a pre-qualified, structured lead so they can focus on higher-potential conversations. Building on the same foundation, Siemens also took a partner management agent from prototype to production in six weeks.