Title
Seven West Media fuels audience growth and ad revenue with an AI Factory built on Databricks
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Description
Australian media company Seven West Media built an enterprise-wide 'AI Factory' on Databricks with AI/BI Genie, MLflow and Unity Catalog for predictive audience analytics and re-engagement campaigns, growing daily active users on 7plus by 40%, generating $16 million in incremental ad revenue from lapsed-user re-engagement, and cutting cost per click by 50%.
…, “We’re hitting all the right engagement metrics. We’re outpacing the market.” Daily active users on 7plus grew 40% in the past financial year, with stream starts up 42% and total minutes watched rising 48%. In a market gr…
Company
Seven West Media
…eal impact at scale. Slow reporting and fragmented data stunted audience growth Seven West Media is one of Australia’s leading media and entertainment companies, reaching over 91% of the population across broadcast TV, digital platforms and…
Country
Australia
…gement campaigns 50% Reduction in cost per click through AI-optimized marketing As competition in Australia’s streaming market intensified, Seven West Media needed to modernize how they engaged audiences and monetized…
Industry
Media & Entertainment
…icks is proud to be a trusted partner on their journey. Share this post Details Industry : Marketing , Media & Entertainment Cloud : AWS Product : Agent Bricks , Unity Catalog Ready to get started? Try Da…
Problem
Legacy systems made it difficult for Seven West Media to access real-time insights across billions of events and attributes from its digital and streaming platforms, slowing down decision-making and leaving revenue opportunities on the table.
…e how they engaged audiences and monetized content across their 7plus platform. Legacy systems made it difficult to access real-time insights, slowing down decision-making and leaving some revenue opportunities on the table. With Databricks, Seven built an AI Factory that now powers predictive audience…
Solution
Seven built a company-wide 'AI Factory' on the Databricks Data + AI Platform unifying data, models, governance and business applications, using AI/BI Genie for a self-service natural-language chatbot, MLflow to manage the ML model lifecycle, Unity Catalog for governance, and Model Serving, AI Search and Agent Framework with a Databricks Apps front end for a piloted RAG promo-script-generation tool, developed with Databricks Professional Services and Mantel Group.
…adoption has just exploded.” For creative teams generating promotional scripts, Seven is piloting a retrieval augmented generation (RAG) solution using Databricks — including Model Serving, AI Search and Agent Framework — with query functions and a Databricks Apps front end. There were sliders for factors like tone of voice, temperature and content leng…
Business value
The AI Factory grew daily active users 40%, delivered $16 million in incremental ad revenue from re-engaging lapsed users, cut cost per click 50% while raising click-through rates 40%, and let the Genie chatbot answer 400 unique business questions in 30 days, reducing the data team's inbox load by 35%.
…e interface, employees across departments can get real-time answers on demand. “In the past 30 days, we’ve seen 400 unique business questions come through Genie. It has reduced the inbox by 35%, allowing the data and insights team to focus on more proactive, high-value wor…
AI capabilities
Predictive Analytics, Conversational AI, Generative AI, Agentic AI
…on-making and leaving some revenue opportunities on the table. With Databricks, Seven built an AI Factory that now powers predictive audience analytics, high-ROI re-engagement campaigns and a self-service chatbot used across departments. As a result, daily active users have grown 40%, re-engaging “lapsed” users has…
Technology
Databricks Data + AI Platform, Unity Catalog, AI/BI Genie, MLflow, Model Serving, AI Search, Agent Framework, Databricks Apps, Agent Bricks
…rce material (like past scripts) to ground its responses in real-world context. MLflow also supports the AI Factory. Since Seven runs multiple machine learning models per use case, MLflow manages…
Headline outcome
…active users on 7plus $16M Incremental ad revenue from re-engagement campaigns 50% Reduction in cost per click through AI-optimized marketing As competition in Australia’s streaming market intensified, Seven West Media ne…
Use case type
Predictive operations
…owing high-impact AI use cases. To improve customer satisfaction and retention, Seven built predictive models to forecast 7plus’ audience composition (by device, demographic, genre, minutes viewed, etc.) and their viewing behavio…
Capture details
- Captured
- 09 Sept 2026, 06:06 UTC
- Extractor
- fetch-strip@1
- Snapshot hash
- 8d0cfd6d0bccf7d50b306c8e2adde0aab86d5bd8a99ce6597560a587b7f5054f