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Title
SciPlay uses machine learning for churn prevention and player personalization
…roduce remarkable results with Databricks Data + AI Platform as its foundation, particularly its new churn prevention model, which has allowed it to identify customers at risk of churning so that it can determine strategies to improve satisfaction and retention. Sinc…
Description
SciPlay, a mobile social gaming company behind titles like Jackpot Party and Quick Hit Casino, built machine learning models with MLflow on the Databricks Data + AI Platform, including a churn prevention model that identifies players at risk of churning and customer segmentation models that target cohorts of players with personalized gaming experiences. This drove a 5% uplift in user retention across games, 75% faster time-to-market for new games and features, and reduced time-to-insight for nontechnical teams from 4 hours to 4 minutes (60x faster).
…o improve satisfaction and retention. Since adding lakehouse to its tech stack, SciPlay has seen a 5% uplift in user retention across multiple games and can now launch new games an average of 75% faster than before. Internally,…
…Stories / SciPlay CUSTOMER STORY Delighting millions of social gamers worldwide 75% Faster time-to-market for new games and features 5% Uplift in customer retention across all games 60x Faster time-to-insight for…
Company
SciPlay
…rity and Trust Ready to get started? Get a Demo Login Contact Us Try Databricks Customer Stories / SciPlay CUSTOMER STORY Delighting millions of social gamers worldwide 75% Faster time-t…
Industry
Media & Entertainment
…ight customers for years to come,” concludes Ben-Meleh. Share this post Details Industry : Media & Entertainment Use Case : Data Science , Data Engineering Cloud : AWS Product : Delta Lake Rea…
Deployment model
cloud
…ils Industry : Media & Entertainment Use Case : Data Science , Data Engineering Cloud : AWS Product : Delta Lake Ready to get started? Try Databricks for free Learn more a…
Problem
SciPlay's cloud data warehouse was complex to manage and costly to scale as the company and its data grew exponentially; disconnected data silos blocked access to key information, made sharing across teams a struggle, and the company could take hours instead of minutes to make a critical decision.
…thoughtful about how processes, activities and investments impact ROI. However, SciPlay’s cloud data warehouse was complex to manage and costly to scale as the company and its data grew exponentially. A growing portfolio of games, millions of daily users and sessions, and interna…
…atchwork of tools and services left over from point solutions and acquisitions. Disconnected data silos blocked access to key information and made sharing across teams a struggle. Collaboration disintegrated, and without the ability to extract insights from b…
Solution
With the Databricks Data + AI Platform, SciPlay unified behavioral, session and attribution data with analytics and AI, building machine learning models within MLflow including a churn prevention model to identify customers at risk of churning and customer segmentation models to target cohorts of players with personalized gaming experiences.
…of daily data, making it difficult to keep up with the company’s rapid growth. With the Databricks Data + AI Platform, SciPlay is now able to unify behavioral, session and attribution data with analytics and AI to support use cases across the customer journey. Whether it’s using customer segmentation to build targeted gaming experiences o…
Technology
Databricks Data + AI Platform, MLflow, Delta Lake
…n-Meleh. The data science team is also benefiting from the ease of data access, building models within MLflow to target cohorts of players, and serve personalized experiences to increase en…
Use case type
Personalisation
…n-Meleh. The data science team is also benefiting from the ease of data access, building models within MLflow to target cohorts of players, and serve personalized experiences to increase engagement and retention. Finally, SciPlay leverages Databricks Data + AI Platform to round out the value…
Headline outcome
…roduce remarkable results with Databricks Data + AI Platform as its foundation, particularly its new churn prevention model, which has allowed it to identify customers at risk of churning so that it can determine strategies to improve satisfaction and retention. Since adding lakehouse to its tech stack, SciPlay has seen a 5% uplift in user retention across multiple games and can now launch new games an average of 75% faster than before. Internally,…
Business value
Since adding lakehouse to its tech stack, SciPlay has seen a 5% uplift in user retention across multiple games, can now launch new games an average of 75% faster than before, and non-data teams benefit from time-to-insight reduced from 4 hours to just 4 minutes, a 60x improvement.
…o improve satisfaction and retention. Since adding lakehouse to its tech stack, SciPlay has seen a 5% uplift in user retention across multiple games and can now launch new games an average of 75% faster than before. Internally, non-data teams benefit from vastly improved time-to-insight, which…
…and can now launch new games an average of 75% faster than before. Internally, non-data teams benefit from vastly improved time-to-insight, which Databricks helped reduce from 4 hours to just 4 minutes — a 60x improvement. A more efficient lakehouse architecture has deeply improved operational efficie…
AI capabilities
Predictive Analytics
…roduce remarkable results with Databricks Data + AI Platform as its foundation, particularly its new churn prevention model, which has allowed it to identify customers at risk of churning so that it can determine strategies to improve satisfaction and retention. Sinc…
Deployment options
cloud
…ils Industry : Media & Entertainment Use Case : Data Science , Data Engineering Cloud : AWS Product : Delta Lake Ready to get started? Try Databricks for free Learn more a…
