Each colour maps a published value to the exact source passage used to support it. Only bounded excerpts are public; administrators can inspect the complete captured source.
Title
Relay42 predicts customer conversion likelihood to power personalized journeys
…ny in Singapore. When a shopper searches for a phone plan or buys a smartphone, Relay42 can use customer data to quickly predict how likely that shopper will convert. That prediction is then fed into a decision engine based on anonymized personal…
Description
Relay42, a Customer Data Platform (CDP), uses customer data on the Databricks Data + AI Platform to predict how likely a shopper is to convert; the prediction feeds a decision engine based on anonymized PII to build customer profiles that inform next-best-action messaging. For example, a major Singapore telecommunications client uses this to determine what messages to send shoppers researching phone plans and when. The migration from Hadoop/Cassandra to Databricks cut time to deliver complete customer data from 20-24 hours to 1.5 hours and real-time analytics from 8 hours to about 15 minutes, saving over €180K/year in storage costs.
…s and our customers is both reliable and complete,” added Yovchev. For example, one of Relay42’s customers is a major telecommunications company in Singapore. When a shopper searches for a phone plan or buys a smartphone, Relay42 can use…
Company
Relay42
…translate into delightful experiences. To help brands overcome this challenge, Relay42 provides digital experts with the customer data they need to transform fragmented customer interactions into seamless and purposeful journeys. However, their legacy Hadoop infrastructure struggled with the tremendous amoun…
Industry
Technology & Software
…how Relay42 is delivering value to its customers here . Share this post Details Industry : Technology and Software Cloud : AWS Product : Delta Lake Ready to get started? Try Databricks for free…
Problem
Relay42's legacy Hadoop infrastructure struggled with the tremendous amounts of data to be stored, processed and analyzed, creating stability issues that impacted data accessibility and time-to-insight for their customers.
…ragmented customer interactions into seamless and purposeful journeys. However, their legacy Hadoop infrastructure struggled with the tremendous amounts of data to be stored, processed and analyzed — creating stability issues that impacted data accessibility and time-to-insight for their customers. With Databricks Data + AI Platform, Relay42 can now deliver reliable data to it…
Solution
As a Customer Data Platform, Relay42 gives digital experts complete control over customer data to create real-time personalized customer journeys on all channels; with Databricks Data + AI Platform and Delta Lake, Relay42 can now deliver reliable data to its customers quickly and consistently.
…ssues that impacted data accessibility and time-to-insight for their customers. With Databricks Data + AI Platform, Relay42 can now deliver reliable data to its customers quickly and consistently, allowing them to use analytics and AI to better understand their customers and…
Business value
What used to take 20–24 hours to make complete customer data available now takes 1.5 hours, real-time analytics that took upwards of 8 hours can be done in almost 15 minutes, and Relay42 is saving over €180K in data storage costs per year.
…o resulted in huge productivity gains and cost savings for Relay42. Not only is the company saving over €180K in data storage costs per year, but it’s also realizing over €150K in savings from simply freeing its infrastr…
Headline outcome
…ies / Relay42 CUSTOMER STORY Creating secure and frictionless customer journeys 16x Faster delivery of customer data with 100% reliability 32x Faster time-to-insight to personalize customer journeys €180K+ In storage c…
Use case type
Personalisation
…ng data compliance and reliability headaches As a Customer Data Platform (CDP), Relay42 gives digital experts complete control over customer data and enables them to create real-time personalized customer journeys on all channels and touch points. But customer data is tricky, especially with more compliance regulations and co…
AI capabilities
Recommendation & Personalization, Predictive Analytics
…ny in Singapore. When a shopper searches for a phone plan or buys a smartphone, Relay42 can use customer data to quickly predict how likely that shopper will convert. That prediction is then fed into a decision engine based on anonymized personal…
Business functions
Marketing
…access all of their customer data in near real-time and use it in smarter ways, saving millions of dollars a year in online marketing spending. “Databricks Data + AI Platform provides us with a centralized data layer that…
Technology
Delta Lake
…s here . Share this post Details Industry : Technology and Software Cloud : AWS Product : Delta Lake Ready to get started? Try Databricks for free Learn more about our product Talk…
Deployment model
cloud
…its customers here . Share this post Details Industry : Technology and Software Cloud : AWS Product : Delta Lake Ready to get started? Try Databricks for free Learn more a…
Deployment options
cloud
…its customers here . Share this post Details Industry : Technology and Software Cloud : AWS Product : Delta Lake Ready to get started? Try Databricks for free Learn more a…
Applicable regulations
General Data Protection Regulation (GDPR)
…nsitive customer data but instead ensures the data is clean and consistent, and it can help companies adhere to GDPR and other compliance regulations. That’s why some of the biggest global brands across industries — from FedEx to…
