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Title
PwC uses AI-driven send-time and audience scoring to improve campaign relevance
…n Up for Free Cloud Tier Oracle Account Sign-In Create an Account Help Sign Out PwC uses AI to improve campaign relevance and gain meaningful interactions Professional services firm applies AI-driven send-time and audience scoring to…
Description
PwC France & Maghreb embedded AI models in Oracle Marketing to determine optimal send times, detect audience fatigue to avoid over-contacting, and score accounts by engagement potential and service-line interest, shifting from broad regional campaign lists to intent-based segments.
…ralize campaign planning and use built-in AI models to support decision-making. By analyzing behavior and timing patterns, the models help determine when to send an email or outreach, so messages arrive when recipients are more likely to open and click. Fatigue-analysis models also helped PwC identify when a contact had already rec…
…outreach, so messages arrive when recipients are more likely to open and click. Fatigue-analysis models also helped PwC identify when a contact had already received too many messages or interactions in a given period. This helps avoid over-communication and negative sentiment. PwC also uses accou…
…ent. PwC also uses account intelligence to focus on higher-value opportunities. AI models profile and score accounts by engagement potential and service-line interest. This supports a shift from broad regional lists to segments based on intent, us…
…s profile and score accounts by engagement potential and service-line interest. This supports a shift from broad regional lists to segments based on intent, using automated scoring and insights to guide audience selection. More valuable interactions and fewer manual steps With the new setup, PwC’s mar…
Company
PwC
…n Up for Free Cloud Tier Oracle Account Sign-In Create an Account Help Sign Out PwC uses AI to improve campaign relevance and gain meaningful interactions Professional services firm applies AI-driven send-time and audience scoring to…
Country
France
…e scoring to reduce over-contacting and support more timely, relevant outreach. France | Professional Services “ Oracle Marketing’s AI capabilities have transformed the way we plan and execu…
Industry
Professional Services
…RKETING DIRECTOR, PWC FRANCE & MAGHREB Broad outreach without real-time signals As a global leader in professional services, PwC supports clients across audit, tax, consulting, and advisory. Marketing and client engagement teams needed to run broad-reach campaigns while…
Problem
At PwC, outreach relied on one-size-fits-many emails segmented mainly by geography or service line rather than by real-time behavior or intent: teams lacked tools to determine when a client or prospect was most likely to engage, send times were inconsistent, and marketing planners lacked automation to detect when audiences were over-contacted, increasing fatigue and wasted effort.
…d-reach campaigns while still delivering personalized, high-value interactions. At PwC, outreach relied on one-size-fits-many emails segmented mainly by geography or service line, rather than by real-time behavior or intent. That approach created two points of friction. First, teams lacked tools to determine when a client or prospect was most likely to engage, and send times were inconsistent. Second, marketing planners lacked automation to detect when audiences were over-contacted. That increased fatigue and wasted effort, while coordination across regions and channels remained manual. Transformation: AI embedded in campaign planning and audience selection PwC tur…
Solution
PwC turned to Oracle Marketing and embedded AI models to update its outreach: models analyze behavior and timing patterns to determine optimal send times, fatigue-analysis models identify when a contact has already received too many messages, and account-intelligence models profile and score accounts by engagement potential and service-line interest, supporting a shift from broad regional lists to intent-based segments.
…manual. Transformation: AI embedded in campaign planning and audience selection PwC turned to Oracle Marketing and embedded AI models to update its outreach. The new platform helped centralize campaign planning and use built-in AI models…
…ralize campaign planning and use built-in AI models to support decision-making. By analyzing behavior and timing patterns, the models help determine when to send an email or outreach, so messages arrive when recipients are more likely to open and click. Fatigue-analysis models also helped PwC identify when a contact had already rec…
…outreach, so messages arrive when recipients are more likely to open and click. Fatigue-analysis models also helped PwC identify when a contact had already received too many messages or interactions in a given period. This helps avoid over-communication and negative sentiment. PwC also uses accou…
…ent. PwC also uses account intelligence to focus on higher-value opportunities. AI models profile and score accounts by engagement potential and service-line interest. This supports a shift from broad regional lists to segments based on intent, us…
…s profile and score accounts by engagement potential and service-line interest. This supports a shift from broad regional lists to segments based on intent, using automated scoring and insights to guide audience selection. More valuable interactions and fewer manual steps With the new setup, PwC’s mar…
Business value
Open and click-through rates have improved, pointing to more relevant content delivered at the right moment, and productivity increased as manual audience-preparation tasks dropped and workflows relied more on automation.
…h the new setup, PwC’s marketing operations report uplift and improved returns. Open and click-through rates have improved, pointing to more relevant content delivered at the right moment. Productivity also increased as manual audience-preparation tasks dropped and workflows relied more on automation. According to Bouteloup, the value lies not only in improved metrics, but in “ou…
Headline outcome
…h the new setup, PwC’s marketing operations report uplift and improved returns. Open and click-through rates have improved, pointing to more relevant content delivered at the right moment. Productivity also increased as manual audience-preparation tasks dropped and wo…
Use case type
Personalisation
…s profile and score accounts by engagement potential and service-line interest. This supports a shift from broad regional lists to segments based on intent, using automated scoring and insights to guide audience selection. More valuable interactions and fewer manual steps With the new setup, PwC’s mar…
Business functions
Marketing
…nal services, PwC supports clients across audit, tax, consulting, and advisory. Marketing and client engagement teams needed to run broad-reach campaigns while still delivering personalized, high-value interactions. At PwC, outreach relied on one-size-fits-many emails segmented mainly by geogra…
AI capabilities
Predictive Analytics, Recommendation & Personalization
…ralize campaign planning and use built-in AI models to support decision-making. By analyzing behavior and timing patterns, the models help determine when to send an email or outreach, so messages arrive when recipients are more likely to open and click. Fatigue-analysis models also helped PwC identify when a contact had already rec…
…s profile and score accounts by engagement potential and service-line interest. This supports a shift from broad regional lists to segments based on intent, using automated scoring and insights to guide audience selection. More valuable interactions and fewer manual steps With the new setup, PwC’s mar…
Technology
Oracle Fusion Cloud Marketing, Oracle Fusion Unity Data Platform
…supports contextual, timely, and relevant outreach while managing global scale. Products list Oracle Fusion Cloud Marketing Oracle Fusion Unity Data Platform 2026 Oracle Privacy / Do Not Sell My Info Ad Choices Careers Subscribe to email…
Deployment model
Cloud
…ce aligned with the firm’s mission: trusted advice and meaningful partnerships. By using a cloud-based marketing suite with embedded AI, PwC helps marketers spend more time on strategy and less time on manual coordination. As the professional services landscape continues to shift toward more data and…
Deployment options
cloud
…ce aligned with the firm’s mission: trusted advice and meaningful partnerships. By using a cloud-based marketing suite with embedded AI, PwC helps marketers spend more time on strategy and less time on manual coordination. As the professional services landscape continues to shift toward more data and…
